Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Contents<br />
OUR achievements – Strategic Priority 1C<br />
Business Plan specific outcomes<br />
(and associated Corporate Plan actions)<br />
Progress against specific outcomes and actions<br />
Specific Outcome 15 cont<br />
c. implementing the Garden A<strong>mb</strong>assador Program<br />
at RBG Melbourne, and<br />
d. continuing with the RBG Melbourne Friends’<br />
Helping Hands Volunteer Program, where<br />
volunteers provide horticultural assistance at<br />
Eastern Lodge, Gate Lodge and E Gate Lodge<br />
at RBG Melbourne.<br />
c. Implementation of the GA program at<br />
RBG Melbourne in Septe<strong>mb</strong>er <strong>2010</strong>, following an<br />
earlier recruitment and training program, of<br />
approximately 25 volunteers, whose primary goal<br />
is to enhance the visitor experience through<br />
provision of visitor information and interpretation<br />
activities. (See also Specific Outcome 6b.)<br />
d. RBG Melbourne Horticulture branch worked<br />
closely with volunteers from the Helping Hands<br />
program to maintain plants and complete<br />
development works at Eastern Lodge, Gate<br />
Lodge and E Gate Lodge. The landscape<br />
aesthetics of these lodges have been improved<br />
by the planting of hardy species that will cope<br />
with prolonged dry periods.<br />
Specific Outcome 16<br />
(Relating to Corporate Plan Action 14)<br />
Review the retail operations structure and<br />
commence the development and implementation<br />
of the new retail strategy to enhance the<br />
<strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong>’ retail position.<br />
Action 9<br />
Foster and enhance existing relationships with<br />
Government, community organisations, educational<br />
institutions, and industry bodies. Increase our focus<br />
on programs and projects with a high level of<br />
community engagement and an emphasis on<br />
responsible resource management, in particular<br />
the protection of Australia’s biodiversity.<br />
During <strong>2010</strong>–11, many of the recommendations<br />
associated with the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong>’ Retail<br />
Strategy and corresponding visual merchandising<br />
initiatives, products and product mixes were<br />
successfully implemented. The recommendations<br />
aimed to create a unique selling identity for The<br />
<strong>Gardens</strong> Shops at both sites and re-align the shops’<br />
operations with the objectives of the <strong>Royal</strong> <strong>Botanic</strong><br />
<strong>Gardens</strong>. Some of the outcomes achieved included<br />
integration of retail operations with <strong>Royal</strong> <strong>Botanic</strong><br />
<strong>Gardens</strong>’ activities and objectives, implementation<br />
of clearly defined retail objectives and performance<br />
measures, significant improvements in visual<br />
merchandising processes and practices (including<br />
the use of external space to attract customers), new<br />
product purchasing guidelines, transition into new<br />
products and product mixes in a timely manner,<br />
and implementation of forward product and<br />
promotion planning.<br />
On 23 March <strong>2011</strong>, the RBG Cranbourne Public<br />
Programs branch, in partnership with the City of<br />
Casey and its Linking Early Years Department,<br />
successfully staged a Woodlands Walk at the<br />
Woodland Picnic Area. This program focused<br />
on early childhood literacy and was attended by<br />
246 children and their families.<br />
<strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong> Board Victoria <strong>Annual</strong> <strong>Report</strong> <strong>2010</strong>–11 page 53