Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
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Contents<br />
OUR achievements – Strategic Priority 1A<br />
Key Performance Measures: Strategic Priority 1a<br />
Specific Outcome Measure Result<br />
1 (Market Research) Market Research Plan implemented Deferred due to other priorities.<br />
2a (PRONTO<br />
solutions &<br />
e-commerce)<br />
2b (Online tree<br />
information’)<br />
2c (Online tourism<br />
packages)<br />
2d (Podcasts, SMS<br />
and online<br />
systems)<br />
2e (Australian<br />
Garden Stage 2<br />
web content)<br />
2f (Online fact<br />
sheets)<br />
2g (Working<br />
Wetlands<br />
communications)<br />
Basic cost benefit analysis undertaken<br />
Most profitable packages identified<br />
and delivery process defined<br />
Product and process evaluated<br />
Significant tree information prepared<br />
for online delivery<br />
Processes in place to ensure<br />
information is up-to-date and<br />
regularly maintained<br />
Positive user feedback<br />
Basic cost benefit analysis undertaken<br />
Most profitable packages identified<br />
and delivery process defined<br />
Basic online setup of tourism<br />
package(s) completed<br />
Product and process evaluated<br />
New technology options are assessed<br />
and a recommendation put forward<br />
to the Landscape Planning Group<br />
(Australian Garden Stage 2) for<br />
implementation in the <strong>2011</strong>–12<br />
financial year<br />
Web page text written by end <strong>2011</strong><br />
Minimum of five new factsheets<br />
developed and accessible on the<br />
<strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong>’ website<br />
Interpretive components of the<br />
Working Wetlands Project are<br />
delivered on time and within budget<br />
By 31 Dece<strong>mb</strong>er <strong>2010</strong>, a new process<br />
had been developed which aimed to<br />
process and report on e-commerce<br />
and tourism packages.<br />
Significant tree information was<br />
incorporated into the online plant census.<br />
Information update is ongoing, and is<br />
expected to be publicly available in early<br />
<strong>2011</strong>–12.<br />
Deferred due to other priorities.<br />
In April <strong>2011</strong>, new technology options<br />
were assessed and a recommendation<br />
put to the Landscape Planning Group.<br />
Web content was drafted for the<br />
Australian Garden Stage 2 and is<br />
available online at www.rbg.vic.gov.au.<br />
Six Rare and Threatened Species<br />
factsheets were developed, including<br />
information on each of the five biospheres<br />
in the Collection: Gippsland, Grampians,<br />
Grasslands, Mallee and Victorian Alps.<br />
Interpretive components of the Working<br />
Wetlands project were developed and<br />
updated as needed, including a blog –<br />
http://rbgworkingwetlands.wordpress.<br />
com/.<br />
Interpretive and communication activities<br />
will be implemented over the duration of<br />
the Working Wetlands project.<br />
<strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong> Board Victoria <strong>Annual</strong> <strong>Report</strong> <strong>2010</strong>–11 page 39