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Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...

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Contents<br />

OUR achievements – Strategic Priority 3A<br />

Business Plan specific outcomes<br />

(and associated Corporate Plan actions)<br />

Progress against specific outcomes<br />

and actions<br />

Specific Outcome 56 cont<br />

b. improving the general ThankQ database and<br />

fundraising skills<br />

c. growing the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong> Foundation<br />

and donor bases<br />

d. targeting new Trusts and Foundations and<br />

developing specific plans for existing Trusts<br />

and Foundations, and<br />

e. producing the Development and Fundraising<br />

Plan <strong>2010</strong>–11.<br />

b. to e.<br />

The <strong>2010</strong>–11 Development Plan focussed on<br />

meeting specific fundraising targets, while also<br />

building income generation capacity. During the year,<br />

the Development branch participated in ThankQ<br />

database management skills training specially<br />

developed to meet the particular needs of the<br />

<strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong>’ Development program.<br />

A ‘tax-time’ new donor acquisition mailing, an<br />

appeal mailing to existing donors, and contributions<br />

to the Chelsea Flower Show project contributed to<br />

an increase in the total nu<strong>mb</strong>er of active <strong>Royal</strong><br />

<strong>Botanic</strong> <strong>Gardens</strong>’ donors and Foundation donors.<br />

The nu<strong>mb</strong>er of Director’s Circle donors declined<br />

slightly; however a telephone contact campaign saw<br />

a nu<strong>mb</strong>er of recommitments made towards the end<br />

of the year.<br />

Targeting new trusts and foundations developed<br />

increased potential for future grants, and plans for<br />

those that have previously granted to the <strong>Royal</strong><br />

<strong>Botanic</strong> <strong>Gardens</strong> resulted in additional grants during<br />

the year. Work to enhance these relationships<br />

placed the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong> in a good<br />

position for discussion of the potential for grants<br />

to future high priority projects.<br />

Specific Outcome 57<br />

Ensure the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong> continues to be<br />

one of world’s outstanding botanic gardens by<br />

undertaking strategic planning to maintain corporate<br />

standards and protect the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong>’<br />

human capital by:<br />

a. developing the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong> Board<br />

Corporate Plan <strong>2011</strong>–2015 that will define the<br />

<strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong>’ strategic goals and<br />

priorities for the <strong>2011</strong>–2015 financial years<br />

Work was undertaken and completed in a nu<strong>mb</strong>er<br />

of strategic areas to ensure that the <strong>Royal</strong> <strong>Botanic</strong><br />

<strong>Gardens</strong> continues to have a solid foundation for<br />

future work. Projects included:<br />

a. The development of the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong><br />

Corporate Plan <strong>2011</strong>–2015, which was approved<br />

by the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong> Board in February<br />

<strong>2011</strong>. The new Corporate Plan has a four-year<br />

period of application, which brings it into line with<br />

the four-year parliamentary cycle.<br />

page 90

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