Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
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Contents<br />
OUR achievements – Strategic Priority 3A<br />
Business Plan specific outcomes<br />
(and associated Corporate Plan actions)<br />
Progress against specific outcomes<br />
and actions<br />
Specific Outcome 56 cont<br />
b. improving the general ThankQ database and<br />
fundraising skills<br />
c. growing the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong> Foundation<br />
and donor bases<br />
d. targeting new Trusts and Foundations and<br />
developing specific plans for existing Trusts<br />
and Foundations, and<br />
e. producing the Development and Fundraising<br />
Plan <strong>2010</strong>–11.<br />
b. to e.<br />
The <strong>2010</strong>–11 Development Plan focussed on<br />
meeting specific fundraising targets, while also<br />
building income generation capacity. During the year,<br />
the Development branch participated in ThankQ<br />
database management skills training specially<br />
developed to meet the particular needs of the<br />
<strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong>’ Development program.<br />
A ‘tax-time’ new donor acquisition mailing, an<br />
appeal mailing to existing donors, and contributions<br />
to the Chelsea Flower Show project contributed to<br />
an increase in the total nu<strong>mb</strong>er of active <strong>Royal</strong><br />
<strong>Botanic</strong> <strong>Gardens</strong>’ donors and Foundation donors.<br />
The nu<strong>mb</strong>er of Director’s Circle donors declined<br />
slightly; however a telephone contact campaign saw<br />
a nu<strong>mb</strong>er of recommitments made towards the end<br />
of the year.<br />
Targeting new trusts and foundations developed<br />
increased potential for future grants, and plans for<br />
those that have previously granted to the <strong>Royal</strong><br />
<strong>Botanic</strong> <strong>Gardens</strong> resulted in additional grants during<br />
the year. Work to enhance these relationships<br />
placed the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong> in a good<br />
position for discussion of the potential for grants<br />
to future high priority projects.<br />
Specific Outcome 57<br />
Ensure the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong> continues to be<br />
one of world’s outstanding botanic gardens by<br />
undertaking strategic planning to maintain corporate<br />
standards and protect the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong>’<br />
human capital by:<br />
a. developing the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong> Board<br />
Corporate Plan <strong>2011</strong>–2015 that will define the<br />
<strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong>’ strategic goals and<br />
priorities for the <strong>2011</strong>–2015 financial years<br />
Work was undertaken and completed in a nu<strong>mb</strong>er<br />
of strategic areas to ensure that the <strong>Royal</strong> <strong>Botanic</strong><br />
<strong>Gardens</strong> continues to have a solid foundation for<br />
future work. Projects included:<br />
a. The development of the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong><br />
Corporate Plan <strong>2011</strong>–2015, which was approved<br />
by the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong> Board in February<br />
<strong>2011</strong>. The new Corporate Plan has a four-year<br />
period of application, which brings it into line with<br />
the four-year parliamentary cycle.<br />
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