Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...

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Contents OUR achievements – Strategic Priority 3A Business Plan specific outcomes (and associated Corporate Plan actions) Progress against specific outcomes and actions Specific Outcome 43 Consolidate national and international recognition for the Australian Garden with its innovative display of Australia’s remarkable plant life by: a. developing tourism programs for the Australian Garden Stage 2 c. developing the Visitor Programs for the Australian Garden Stage 2 b. developing a tourism product booking system which incorporates business rules and financial procedures d. planning and developing the systems required to run bookings and customer services for the Australian Garden Stage 2 e. developing and delivering the interpretive elements, including signage and interactive (elements], for the Australian Garden Stage 2 f. expanding visitor information systems by planning the project to assess technology solutions including podcasts, short message service (SMS) for the Australian Garden Stage 2 g. developing the Schools Education Programs for the Australian Garden Stage 2 h. working with the Australian Garden Fundraising Committee to meet the fundraising target of $31 million for the completion of the Australian Garden Stage 2, in order to maximise the quality of the delivered project Work progressed on developing visitor programs, booking systems and promotional initiatives ahead of the opening of the Australian Garden Stage 2 in mid-2012: a. and c. The Marketing and Communications and RBG Cranbourne Public Programs branches collaborated on the development of tourism programs in preparation for the opening of the Australian Garden Stage 2. This work was informed by sharing tourism research findings and advice from peak tourism organisations as well as analysing models for delivery of various tourism programs. The viability of tourism products that involve the use of an on-site people mover was one of the options considered. b. and d. Working within the defined needs of tourism product consumers, the Business and Finance, Information Services, Marketing and Communications, and Public Programs branches collaborated on the development of business rules and financial procedures for tourism products. A booking system was developed and is operating. Ongoing maintenance of the booking system occurred to ensure a high level of efficiency. Customer Service staff subsequently assessed the systems that would be required to manage bookings and customer service in the Australian Garden Stage 2. These are now in place and ready for the opening. e. and g. Work on the Information, Interpretation, Art and Education Plan for the Australian Garden Stage 2 progressed, with 60 per cent of the plan completed; the remaining 40 per cent is expected to be completed by the opening of the Australian Garden Stage 2 in mid-2012. (See also Specific Outcome 3b.) f. See Specific Outcome 2d. g. See Specific Outcome 3d. h. The Royal Botanic Gardens surpassed its fundraising target of $31 million for completion of the Australian Garden Stage 2. An ambitious target, this success was a reflection of the committed voluntary efforts of the Australian Garden Fundraising Committee, as well as the generosity of philanthropic supporters. page 84
Contents OUR achievements – Strategic Priority 3A Business Plan specific outcomes (and associated Corporate Plan actions) Progress against specific outcomes and actions Specific Outcome 43 cont i. continuing to maintain high standards of horticultural and curatorial presentation of the Australian Garden (Stage 1) j. presenting a high quality display garden on the theme of the Australian Garden at the 2011 Chelsea Flower Show in London to promote global awareness of the completion of the Australian Garden at RBG Cranbourne. i. The Red Sand Garden, a central landscape feature of the Australian Garden (Stage 1), was renovated, changing the surface to a 50/50 mix of red sand and recycled crushed terracotta tiles. A total of 212 cubic metres of this surface was applied. In addition, drainage was installed and the North Line and planting circles in the Red Sand Garden were improved with a change of soil and mulch. The North Line has been replanted with Chrysocephalum apiculatum ‘Golden Buttons’ and the circles with a robust form of Rhagodia spinescens. The visitor experience within the Australian Garden was further enhanced with the installation of spot-lighting on the lunettes in the Red Sand Garden. Maintenance and planting continued in the Australian Garden (Stage 1) concurrently with the Red Sand Garden renovation. j. With the completion and opening of the Australian Garden Stage 2 scheduled for mid-2012, the exhibition of an Australian show garden at the 2011 Royal Horticultural Society Chelsea Flower Show in London promoted the Australian Garden at RBG Cranbourne to a global audience. ‘The Australian Garden presented by the Royal Botanic Gardens Melbourne’ was the first Australian Show Garden entry to be allocated a position on prestigious Main Avenue. Designed by Melbourne-based landscape designer Jim Fogarty and inspired by the Australian Garden at RBG Cranbourne, the Show Garden was awarded a Gold Medal. Significant funding was received from the Victorian Government, the Premier Supporter, in addition to funding from the Major Sponsor, Macquarie Group (UK). This support was augmented by many generous individual donors and by Associate Sponsor Maxwell & Williams, Associate Supporters City of Casey and Tourism Victoria, Official Outfitters R.M.Williams, and added in-kind contributions from several Supporting Sponsors. The Marketing and Communications branch planned and delivered a national and international media campaign that generated significant media coverage with an equivalent advertising value in the UK alone of approximately $3.44 million. Royal Botanic Gardens Board Victoria Annual Report 2010–11 page 85
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Contents Contents Introduction 2 Ou
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Contents Introduction Definitions T
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Contents Corporate governance The o
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Contents Our Organisation Royal Bot
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Contents Our Organisation RBG Melbo
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Contents Our Organisation Corporate
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Contents Our Organisation Environme
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Contents Our Organisation A new mul
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Contents Our Organisation Risk Mana
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Contents Our Organisation Education
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Contents Our Organisation Legislati
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Contents Our Organisation Conformit
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Contents Our Organisation Compariso
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Contents Employee profile Employee
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Contents Our EMPLOYEES employees an
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Contents Our EMPLOYEES Employee rec
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Page 115 and 116: Contents OUR SUPPORTERS Mrs Diana H
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Page 127 and 128: Contents FINANCIAL STATEMENTS 126 A
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Contents financial statements
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Contents appendix Appendix One Whis
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Contents appendix 3. Outline and De
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Contents appendix - impartially ass
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Contents appendix A disclosure must
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Contents appendix Procedural Fairne
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Contents appendix 3.10 Managing the
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Contents appendix 3.15 Criminal Off
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Contents Planning Constructing Deta
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Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...

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