Victory University 2012-2013 Academic Catalog

BU-3315 CONSUMER BEHAVIOR (3 SEMESTER HOURS)
The studies of how consumers view products, make product decisions, and influence others in
demonstrated purchasing plans. The psychological component of consumer decision-making
will be explored in applied case studies. The role of the consumer as it relates to shaping
marketer decisions will be emphasized. Prerequisite: BU-3133 and BU-3023.
BU-3320 PRINCIPLES OF ADVERTISING AND PROMOTION (3 SEMESTER HOURS)
The importance of promotion in a marketing plan will be studied through individual advertising
strategies. The distinction between advertising and promotion will be emphasized in applied
case study analyses and community market studies. Prerequisite: BU-3133.
BU-3326 SALES FUNDAMENTALS (3 SEMESTER HOURS)
Students will be introduced to various selling styles and strategies through case study analysis.
The importance of personal selling in the total marketing plan will be emphasized through
actual company evaluation of current day sales strategies. Prerequisite: BU-3133.
BU-3328 MARKETING RESEARCH (3 SEMESTER HOURS)
The course involves the study of examining market and consumer factors which impact the
marketing function. Research methods and procedures will be used to demonstrate how
marketing research can be used to resolve current day business problems. Prerequisite: BU-
3133 and BU-3023.
BU-3353 CHRISTIAN LEADERSHIP IN BUSINESS (3 SEMESTER HOURS)
This course is designed to acquaint students in practical leadership techniques and practices
that incorporate the Christian faith. Spiritual insights into the role of business and leadership
are key concepts of this course. Through class interactions, guest speakers, field trips, and class
exercises, students will gain an understanding of how to incorporate effective leadership
techniques along with Christian values in future job roles and current student leadership
opportunities.
BU-3513 TOPICS IN BUSINESS (3 SEMESTER HOURS)
This class will cover contemporary topics in business and those with high student interest.
Prerequisite: BU-2233. This course may be repeated for credit as the topic varies.
BU-3555 TOPICS IN PRE LAW STUDIES (3 SEMESTER HOURS)
This class is designed to afford qualified students a broad-based liberal arts education
integrated with coursework in business, economics, and accounting. Though mastery of
content in such courses will develop students’ appreciation for the complex interrelationships
of society and its institutions, an equally important strategy in this major is to equip students
with the fundamental skills in writing, analysis and oral communication so indispensable for
effective performance both in law school and in the legal profession.
BU-4010 ACCOUNTING AND FINANCE FOR MANAGERS (3 SEMESTER HOURS)
This course covers numerous financial management concepts critical to every business
organization. The overall focus of the course is to provide students with an understanding of
both accounting and finance terminology and principles related to interpreting and analyzing
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