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2011 Corporate Responsibility Report - JPMorgan Chase

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an integral part of the 2012 Super Bowl<br />

Legacy Project. The <strong>Chase</strong> Near Eastside<br />

Legacy Center was completed in time for<br />

Super Bowl Sunday 2012 and houses the<br />

NFL’s Youth Education Town as well as<br />

other education and wellness programs.<br />

The 27,000-square-foot LEED-certified<br />

building is the only fitness and education<br />

center serving the 35,000 residents by<br />

offering more the 260 hours per week of<br />

family programming.<br />

Orange, NJ<br />

A small city just west of Newark, NJ,<br />

Orange was until the early 1920s<br />

known as the “Hat-Making Capital” of<br />

the U.S. But like many Northeastern<br />

cities, Orange’s manufacturers left for<br />

more profitable opportunities in other<br />

states. The result: stagnant private<br />

sector investment, growing poverty and<br />

crime, underperforming public schools,<br />

inadequate affordable housing and fragile<br />

neighborhoods. To make matters worse,<br />

the foreclosure crisis struck Orange with<br />

particular force: in Essex County, around<br />

8% of all mortgages (twice the national<br />

average) are in foreclosure.<br />

For the past three years, <strong>JPMorgan</strong> <strong>Chase</strong><br />

has collaborated with neighborhood<br />

groups and municipal leaders on a<br />

comprehensive revitalization strategy<br />

that calls for capitalizing on the region’s<br />

rich cultural assets and converting<br />

abandoned factories into residences,<br />

theaters, galleries and restaurants. To<br />

accomplish this vision, we are supporting<br />

arts and culture organizations to foster<br />

the creative economy; supporting<br />

academic achievement; and working with<br />

the community to return properties to<br />

productive use.<br />

In <strong>2011</strong>, <strong>JPMorgan</strong> <strong>Chase</strong> gave more than<br />

$1.6 million to partner organizations<br />

involved in improving schools and<br />

neighborhoods in Orange. On the<br />

neighborhood front, these partners include<br />

local nonprofit developer HANDS, Inc. and<br />

New Jersey Community Capital (NJCC),<br />

a statewide community development<br />

financial institution. In the last three<br />

years, NJCC has acquired 81 foreclosed<br />

properties in Orange, Newark and nearby<br />

towns, and helped HANDS and other<br />

community-based groups develop them<br />

into nearly 200 affordable homes.<br />

<strong>JPMorgan</strong> <strong>Chase</strong> not only provided financial<br />

support to Orange, we also brought in<br />

other aspects of our business to help this<br />

community. We engaged our Community<br />

Revitalization Program team, which<br />

provided technical assistance and support<br />

for local foreclosure counseling services.<br />

HOUSING VOLUNTEERISM<br />

Dallas, Texas<br />

<strong>JPMorgan</strong> <strong>Chase</strong> has<br />

invested significantly in<br />

Frasier Court, a Dallas,<br />

TX, community, that<br />

has long suffered from<br />

issues related to poverty,<br />

declining property<br />

values and homeownership<br />

instability. <strong>JPMorgan</strong> <strong>Chase</strong> employees<br />

have helped to build Habitat for<br />

Humanity homes in this community<br />

since 2010. All together, 983 employees<br />

have spent 7,440 hours serving our<br />

community in Frasier Court.<br />

Joplin, Missouri<br />

In <strong>2011</strong>, <strong>JPMorgan</strong> <strong>Chase</strong><br />

helped tornado victims<br />

in Joplin, MO, rebuild<br />

and heal. A $60,000<br />

donation and volunteer<br />

commitment from<br />

several <strong>JPMorgan</strong> <strong>Chase</strong><br />

employees helped Habitat<br />

for Humanity build 10 homes for<br />

tornado victims in Joplin. The donation<br />

was in addition to a $225,000 donation<br />

<strong>JPMorgan</strong> <strong>Chase</strong> made to the tornado<br />

relief efforts earlier in the year.<br />

See Helping Our People Succeed for<br />

more information on our employee<br />

volunteerism.<br />

<strong>2011</strong> CORPORATE RESPONSIBILITY REPORT 45

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