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Education, Training and Networking for Entrepreneurship in ...

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In short, although entrepreneurial skills have <strong>in</strong>creased<br />

<strong>in</strong> the population <strong>in</strong> Denmark, they are<br />

only a little above the typical <strong>for</strong> the developed<br />

countries.<br />

measure <strong>for</strong> the year. With measurement taken<br />

<strong>in</strong> 2008 <strong>and</strong> <strong>in</strong> preced<strong>in</strong>g years, we can track recent<br />

changes <strong>in</strong> the value attached to <strong>in</strong>dividualism.<br />

Individualism as a value <strong>in</strong> culture<br />

Values refer to what is appreciated <strong>in</strong> society,<br />

what is considered good (Schøtt, 2006a:64,<br />

2007a:33, 2008:28). Our culture of modernity<br />

values the <strong>in</strong>dividual as an actor that is not<br />

only capable of tak<strong>in</strong>g action, <strong>and</strong> act<strong>in</strong>g alone,<br />

by own ef<strong>for</strong>t, but also tak<strong>in</strong>g responsibility<br />

<strong>for</strong> act<strong>in</strong>g alone <strong>and</strong> f<strong>in</strong>d<strong>in</strong>g ways to act <strong>and</strong> to<br />

ga<strong>in</strong> by act<strong>in</strong>g (Weber, 1930). Modernity thus<br />

has a value that we briefly can call <strong>in</strong>dividualism,<br />

<strong>in</strong> contrast to collectivism, valu<strong>in</strong>g the collectivity<br />

<strong>and</strong> the collective good (Mueller <strong>and</strong><br />

Thomas 2000; Nakata <strong>and</strong> Sivakumar 1996;<br />

Thomas <strong>and</strong> Mueller 2000; Tiessen 1997). Denmark<br />

is <strong>in</strong> many ways a highly modern society<br />

but is actually also rather collectively oriented.<br />

The value attached to <strong>in</strong>dividualism <strong>in</strong> Denmark<br />

is assessed annually by ask<strong>in</strong>g a panel of experts<br />

to ascerta<strong>in</strong> the truthfulness of each of the<br />

follow<strong>in</strong>g statements,<br />

– In Denmark, the national culture is highly<br />

supportive of <strong>in</strong>dividual success achieved<br />

through own personal ef<strong>for</strong>ts.<br />

– In Denmark, the national culture emphasizes<br />

self-sufficiency, autonomy, <strong>and</strong> personal <strong>in</strong>itiative.<br />

– In Denmark, the national culture encourages<br />

entrepreneurial risk-tak<strong>in</strong>g.<br />

– In Denmark, the national culture encourages<br />

creativity <strong>and</strong> <strong>in</strong>novativeness.<br />

– In Denmark, the national culture emphasizes<br />

the responsibility that the <strong>in</strong>dividual (rather<br />

than the collective) has <strong>in</strong> manag<strong>in</strong>g his or her<br />

own life.<br />

Each expert ascerta<strong>in</strong>s the truthfulness of each<br />

statement <strong>in</strong> terms of ’Completely false’, ’Somewhat<br />

false’, ’Neither true nor false’, ’Somewhat<br />

true’ <strong>and</strong> ’Completely true’. The assessment is<br />

quantified on a scale from 1 to 5. The assessments<br />

are then averaged across the experts<br />

<strong>and</strong> averaged across the five statements <strong>for</strong> a<br />

The value attached to <strong>in</strong>dividualism <strong>in</strong> Denmark<br />

has changed, Table 4.5. Individualism has<br />

tended to become more highly valued over<br />

time.<br />

Table 4.5<br />

Cultural value of <strong>in</strong>dividualism<br />

<strong>in</strong> Denmark<br />

Annually from 2002 to 2008<br />

2002 2003 2004 2005 2006 2007 2008<br />

2.0 2.4 2.4 2.5 2.6 2.9 2.7<br />

How does the valued attached to <strong>in</strong>dividualism<br />

<strong>in</strong> Denmark compare to its value <strong>in</strong> other countries?<br />

Individualism is assessed likewise <strong>in</strong> other<br />

countries. Several societies are highly <strong>in</strong>dividualistic,<br />

notably USA, Taiwan <strong>and</strong> Israel, Table<br />

4.6. Among the developed countries, Denmark<br />

is not highly <strong>in</strong>dividualistic, 58% of the<br />

others are more <strong>in</strong>dividualistic, <strong>and</strong> 42% of the<br />

others are less <strong>in</strong>dividualistic.<br />

Table 4.6<br />

Cultural value of <strong>in</strong>dividualism<br />

The three countries with the most<br />

<strong>in</strong>dividualistic values, the three<br />

countries with the least<br />

<strong>in</strong>dividualistic values, <strong>and</strong> Denmark<br />

2002-08, weighted toward 2008<br />

USA 4.2<br />

Taiwan 4.1<br />

Israel 4.0<br />

…<br />

Denmark 2.6 42 percentile rank<br />

…<br />

France 2.0<br />

Portugal 1.9<br />

Sweden 1.8<br />

26

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