FOI-R--3990--SE_reducerad
FOI-R--3990--SE_reducerad
FOI-R--3990--SE_reducerad
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<strong>FOI</strong>-R--<strong>3990</strong>--<strong>SE</strong><br />
Diagram 12: Television audience shares in the Baltic states 414<br />
This is less than in Latvia and Estonia where the audience share for Russian<br />
television channels is 29 per cent and 19 per cent, respectively. The Lithuanian<br />
media environment is different from the other Baltic states in another respect:<br />
one of the major television owners in Lithuania is a local and non-Western<br />
business group. MG Baltic owns LNK, one of the most popular channels.<br />
It is not just a matter of Russian television channels taking a share of the<br />
audience in the Lithuanian information environment. Russian media production<br />
makes up a considerable portion of the television programmes on the major<br />
Lithuanian television channels, such as LNK and TV3. When their revenues<br />
dropped significantly after the 2008 crisis, they started to increase the share of<br />
Russian production in their programming because the price of Russian<br />
entertainment programmes was lower. The Russian media has become a major<br />
player in the Lithuanian media market. A large portion of the population receives<br />
not just entertainment, but also news about the world and the post-Soviet region<br />
414 See “K. Petrauskis: viešąją erdvę Rusijos įtakai dovanojame patys”,<br />
http://www.universitetozurnalistas.kf.vu.lt/2013/06/k-petrauskis-viesaja-erdve-rusijos-itakaidovanojame-patys/.<br />
131
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