FOI-R--3990--SE_reducerad

FOI-R--3990--SE
lags far behind, as the audience share for Estonian-language channels among the
Russian-speaking community is low. 124
Radio is a popular source of information for the Estonian population. Around
66 per cent of Estonians listen to the radio on a daily basis, with a minor
language divide in listenership – the Russian population lags slightly behind.
Five Estonian radio stations broadcast in Russian: Radio 4, a public radio station,
and four commercial stations, Russkoye Radio and Sky Radio from the Sky
Media Group, and Narodnoye Radio and D-FM from the Rahva Meedia group,
part of the Trio LSL Media Group. 125 In 2010, 69.4 per cent of all radio
programmes were broadcast in Estonian and 28.6 per cent in Russian. This is
remarkably close to the corresponding percentages of Estonians and Russians
living in Estonian. 126 A large number of Internet portals and web media
publications are also available in Russian, rus.delfi.ee; rus.postimees.ee; dzd.ee;
mke.ee; limon.ee, part of Postimees; novosti.err.ee; r4.err.ee; and dv.ee (dolovõje
vedomosti), but the most popular channels are still the Russian ones – mail.ru
and odnoklassniki.ru.
In October 2013, statistics showed that the country’s population watched
television on average for 3 hours and 41 minutes a day. Estonians spent three
hours and 38 minutes in front of their television sets, while other ethnic groups
spent three hours and 46 minutes a day watching television. The time Estonians
spent watching television was mostly divided between Kanal2, TV3 and ETV,
with 23, 22 and 19.7 per cent, respectively. Non-Estonians chose between PBK,
NTV Mir and RTR Planeta, with 23.8, 12.5 and 10.6 per cent, respectively. 127
PBK is the most popular Russian television channel among Baltic Russians. The
current goal of PBK’s parent company, Baltic Media Alliance, is to become the
leading media holding company in the Baltic states – and this is a realistic goal.
PBK rebroadcasts popular Russian television channels. 128
Re:Baltica undertook an investigation in Latvia and Estonia to find out who owns
the influential media concern and the secret of the company’s success. 129 The
investigation revealed controversial connections between the management of the
channel and political parties. Lev Vaino, a member of the Centre Party which
controls Tallinn, is in charge of the media for the City of Tallinn, and is
employed to coordinate the portrayal of the city’s activities in the Russian
124 Loit, Urmas & Andra Siibak (2013): op cit., p. 25.
125 See “Raadiod” [Radio Stations], Trio LSL Radio Group, available at
http://www.trio.ee/pid=2&lang=1
126 Naaber, Meelis (2012): The Media Landscape of Estonia, Konrad-Adenauer-Stiftung e.V,
December 2011, p. 3.
127 See TV Monitoring of TNS Emor, http://www.emor.ee/teleauditooriumi-ulevaade-novembrikuus-
2013/
128 See Latviski, Lasi (2012): op. cit.
129 Ibid.
54