FOI-R--3990--SE_reducerad

FOI-R--3990--SE
100%
90%
80%
70%
60%
50%
40%
How often do you watch the following TV channels in search of news about Lithuania
(Polish)
14,3%
4,8%
8,3%
21,4%
11,9%
4,8%
3,6%
25,0%
9,5%
1,2%
3,6%
20,2%
15,5%
7,1%
3,6%
26,2%
26,2%
2,4%
7,1%
16,7%
Never
Once per month
or less
Once per week
Several times
per week
Every day
30%
20%
51,2%
54,8%
65,5%
47,6% 47,6%
10%
0%
LTV LNK TV3 BTV PBK
The general trend is clear: the Russian minority in Lithuania considers the PBK
channel to be the best media outlet for receiving news about Lithuania, and it is
also a popular source of news for the Polish minority. Thus, the media sources
for Russians and Poles in Lithuania are quite different compared to those for
Lithuanians. This split in the information environment is not so dramatic as in
Estonia and Latvia, but it exists nonetheless.
The Russian language press published in Lithuania is in sharp decline. 416 In
2008, however, the most popular Russian daily, Komsomolskaja Pravda, tailored
as a weekly for the Lithuanian audience, entered the media market. 417 This has
made the future of the Lithuania-based Russian language press even more
difficult and challenging. Russian radio is very popular in the major cities of
Lithuania, where a large portion of the Russian speakers reside. Russkoje Radijo
Baltija is the leading radio station in Vilnius and Radio Raduga is second in
Klaipėda.
Current Russian policy in Lithuania – as in the other Baltic states – has a clear
competitive advantage in the media environment. The important question is:
What messages are transmitted and reinforced through these communication
channels The Kremlin’s media strategy focuses mainly on the topic of history,
416 Maliukevičius, Nerijus (2008): Rusijos informacijos geopolitikos potencialas ir sklaida Lietuvoje
Vilnkius: VUL.
417 See Kavaliauskas, Tomas (2007): “Sugrįžta Komjaunimo tiesa” Lrt.lt 2007-04-02.,
www.delfi.lt/archive/article.phpid=12731538, and „Komsomolskaya pravda” dlya Severnoy
Yevropy i Pribaltiki budet pechatatsya v Talline, 2006-11-28,
www.mediaatlas.ru/items/id=3230&cat=analitics.
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