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FOI-R--3990--SE_reducerad

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<strong>FOI</strong>-R--<strong>3990</strong>--<strong>SE</strong><br />

operators, which control transmission, distribution and supply businesses. For<br />

example, in Estonia AS Eesti Gaas has a dominant position in gas distribution<br />

and transmission. The company supplies gas to over 90 per cent of the retail<br />

market. Moreover, all the remaining gas sold by other entities is initially<br />

purchased from Eesti Gaas. The company also owns EG Võrguteenused, the gas<br />

distribution system operator, which is why the Estonian Parliament recently<br />

adopted a law requiring the unbundling of transmission services from supply by<br />

2015. The lack of a properly functioning gas market poses a significant risk in<br />

terms of security of supply, according to the International Energy Agency’s 2013<br />

review of Estonia. 163 Gazprom has a 37 per cent stake in Eesti Gaas and E.ON<br />

almost 34 per cent. Currently, smaller shareholders, such as Latvian/Russian<br />

Itera and Finnish Fortum, can still block major corporate decisions if required.<br />

Gazprom’s influence might grow in the near future, however, since E. ON has<br />

decided to pull out of the Baltic states. This means that there is a chance that<br />

Gazprom might purchase the German firm’s shares, thereby becoming the<br />

majority shareholder.<br />

3.11 Russian Soft Power in Estonia: General<br />

Conclusions<br />

Russia is used to promoting its foreign policy goals using hard power, and it tries<br />

to use its soft power in a similar fashion. The multitude of Russia-based or<br />

Russia-financed actors in Estonia that convey essentially Russian messages in<br />

various ways is one indication of this. The Compatriots Policy has not been<br />

overly effective, however, as is shown by the fact that the percentage of stateless<br />

persons – primarily former citizens of the Soviet Union – has decreased<br />

dramatically from 32 per cent of the population in 1992 to less than 7 per cent<br />

today. Furthermore, a substantial proportion of Russian-speaking Estonians have<br />

been successfully integrated and there seems to be little traction for Russian<br />

actors’ attempts to influence compatriots in Estonia.<br />

The role of the Russian media is harder to measure. It is obvious that Estonians<br />

and Russian-speaking Estonians live in different media and information<br />

universes, where most Russian-speakers get their information from Russian<br />

media outlets – and put most trust in these.<br />

Cultural contacts between Estonia and Russia are a by-product of tradition and<br />

history, and not detrimental per se. However, to the extent that cultural avenues<br />

are used to convey political messages, this can amount to a negative aspect of<br />

Russian soft power.<br />

163 Energy Policies Beyond IEA Countries, OECD, available at: http://www.oecdilibrary.org/energy/energy-policies-beyond-iea-countries_23070897.<br />

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