Agenda - Byron Shire Council - NSW Government

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BYRON SHIRE COUNCIL ORDINARY MEETING 9 MAY 2013 (126) Report 5 10 15 20 This report provides the minutes of the Tourism Advisory Committee (TAC) meeting held on 4 April 2013 and recommendations for Council to consider. The report of the meeting is attached at Annexure 15. The agenda was provided to Councillors both electronically, and in hard copy on 28 March 2013. The agenda is also available on Council’s website. At the meeting on 4 April 2013, the TAC considered the communication plans for the Council adopted identity for Byron Shire. These communication plans outline how the identity will be implemented as per Resolution No. 12-120 below. That in relation to Report No. 5.4 – Public Exhibition Summary – Proposed Identity for Byron Shire, that Council supports the proposed identity (Ordinary Agenda 13 October 2011, Annexure 18(b) #1136785), particularly the images and text that comprise the identity, and refer the project back to the TAC for recommendations for its implementation and possible application, to achieve the desired outcomes of the Tourism Management Plan. These plans detail how the identity will be implemented. The TAC also considered the tourism levy and funding options for 2013/14 and provided feedback on a transport vision for the Shire as requested by the Transport Advisory Committee. Some of the Committee’s recommendations were procedural and do not require adoption by Council, with the exception of the Committee recommendations below. 25 Committee Recommendation TAC 6.1.1 1. That the Byron Shire Identity Communication Plan for Visitors (#E2013/10940) be adopted with the following amendment: 30 35 a) In Annexure 1(a), on page 14 of 15 and page 6 of 15, Objective 1 – change the wording to ensure ‘Byron’ is the parent brand for Byron Shire and acknowledge that ‘Don’t Spoil Us, We’ll Spoil You’ is the tag line. 2. That the Byron Shire Identity Communication Plan for Residents be adopted (#E2013/10943). 3. That the Tourism Advisory Committee prepares a list of organisations and groups for the Byron Shire identity community engagement schedule. 40 45 50 Management Comments These recommendations are fully supported by management. Once Council adopt this recommendation, management will commence the implementation phase. Committee Recommendation TAC 6.2.1 1. That the Special Rate/Variation (Tourism Levy) funding option be deferred until the 2014/15 financial year due to Council’s adjusting focus and exploration of other possible revenue sources during 2013. 2. That the other tourism funding options and the Governance Framework be progressed. Management Comments These recommendations are supported by management. Ordinary Meeting Agenda 09/05/13
BYRON SHIRE COUNCIL ORDINARY MEETING 9 MAY 2013 (127) Committee Recommendation TAC 6.3.1 That the Transport Advisory Committee considers the following: 5 10 15 20 25 30 35 Byron Bay transport vision a) Park and Ride b) Shire-wide, hop-on, hop-off visitor bus circuit (‘Green Frog’) to be run on biofuel diesel c) Priority bus transit lane into Byron Bay d) Paid parking to raise funds for infrastructure improvements e) Increased outdoor dining with a reasonable fee f) Pedestrian mall in Jonson Street g) Inter-town bikeway connections with options to encourage use such as: coin operated bike stations use of the existing railway trail advocate for optional helmet wearing h) Electric cars (try before you buy) i) Electric buggies and bikes j) Visitor Centre to be located in a tourism precinct at the centre of town k) Lockers at the Visitor Centre and beachfront l) Transit visitor centre at the Byron Regional Sport and Cultural Complex (BRSCC) m) Special parking spots for hybrid or electric cars and allow use of bus transit lane n) Integrated destination signage o) Integrated Shire-wide transport plan p) Discuss with the RTA adding Brunswick Heads to the Yelgun exit highway sign q) Encourage better utilisation of existing bus services, eg provide transport to SCU, TAFE r) Safe cars Northern Rivers Transport Guide The Tourism Advisory Committee supports the proposal from Northern Rivers Social Development Council for the Northern Rivers Transport Guide. Management Comments These recommendations will be reported back to the Transport Advisory Committee and do not require adoption by Council. Financial Implications 40 45 All projects mentioned in this report are either budgeted for in the remainder of the 2012/13 financial year, or are recommended in the draft budget for 2013/14 which will be considered by Council at a later date. In accordance with Resolution 13-137 the following information is provided to Council in all reports prepared for 9 May, 13 and 27 June 2013 Ordinary Meetings: The estimated staff hours for the preparation of this report was approximately 1.5 hours. 50 Statutory and Policy Compliance Implications Byron Shire Council Tourism Management Plan 2008 - 2018 Ordinary Meeting Agenda 09/05/13
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Agenda - Byron Shire Council - NSW Government

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