2006–2007 Academic Catalog - Concordia University Ann Arbor

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COURSE DESCRIPTIONS
function provides leadership within organizations (both nonprofit and for profit). The
analysis of market opportunities, market segmentation, pricing strategies, sales promotion
and ethical/moral issues related to marketing's impact on society are addressed. (ADP)
BUS353 Finance credits: 3
In this course, the student studies the financial management of a business firm. Students
learn basic concepts of financing growth, the time value of money, cost of capital, capital
budgeting, break-even analysis, financial analysis and forecasting, and maximizing value of
the firm. (Haab) PREREQUISITES: ACC202 and ECO200 and MAT111
BUS356 Organizational Behavior credits: 3
This course introduces the student to the study and analysis of behavior in organizations as
it relates to the practice of management. Interdisciplinary in nature, through this course the
student will gain knowledge and understanding of group dynamics and Decision Making,
managing diversity, conflict resolution, leading change, and organizational culture and
effectiveness. Emphasis is placed on understanding individual behavior within group and
organizational processes. (Haab) PREREQUISITES: BUS101 and BUS311
BUS357 Human Resource Management credits: 3
Students learn the key concepts in building and maintaining the human resource function
in business. Topics covered include human resource planning, job analysis, compensation
systems, employee recruitment and retention, and performance management and analysis.
The course is framed within the legal and ethical issues facing management today. (Haab)
PREREQUISITES: BUS101 and COM202
BUS358 Operations Management credits: 3
This course details the planning, coordination, and execution of activities that create goods
and services. Students will gain knowledge of the methods for designing and improving
operational functions, their systems, and the processes necessary for the efficient delivery of
goods and services to customers. Topics include enterprise resource planning, forecasting,
facility layout, inventory management, lean manufacturing, and total quality control.
(Haab) PREREQUISITES: MAT111 and MAT261 and BUS311
BUS360 Consumer Behavior credits: 3
The nature of consumer behavior is studied from a sociological and marketing perspective.
Determinants of consumer response are examined with emphasis on demographic variables.
(Haab) PREREQUISITES: BUS331
BUS395 Independent Study in Business credits: 1
Junior level independent study. (ADP or Haab)
BUS402 Research Methods credits: 3
Introduces students to the reflective activity called research. It allows them to identify a
problem, to design/apply analytical tools, and to report results. (ADP)
BUS412 Management & Supervision credits: 3
Provides a basic understanding of the role and functions of managers, including the principles,
concepts, and techniques used to carry out their work. Topics include: planning, decision
making ethics, organizing, leading, controlling, problem-solving, and team building.
(ADP)
BUS420 Marketing Research credits: 3
Builds knowledge and understanding to the basic components of marketing research, from
problem definition and research design to data collection, analysis, and reporting. Case
studies, ethics, and current events frame the course. (Haab) PREREQUISITES: BUS331
BUS440 Organizational Behavior credits: 3
Reviews the organizational aspects of society including relationships among individuals and