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New model Premacy – full of Mazda insight The new model Premacy (export name: Mazda5) was released in February 2005. For the first time, we have put families in the spotlight and entered the minivan market with the Premacy, which is part of our lineup of newgeneration vehicles. The Premacy takes the concept of Zoom-Zoom even deeper, allowing us to realize the concept of 'insightful' vehicle manufacture. Development concept: Communicative and Dynamic We aimed for a new standard in C-class minivan design, focusing on balancing a use of space and functions that facilitate ease of communication between all passengers, drive quality that exceeds expectations for a minivan, and stylish design. Sliding doors on both sides, and a stylish design The PremacyMazda5features sliding doors that open to 700mm on both sides, facilitating entry to and exit from the car even in the tightest of spaces. Most people assume that a minivan with sliding doors will have to be a box-type car that looks somehow like a commercial vehicle, but our stylish design disproves that. By tightening up the slide rails, as well as focusing on sharpening the overall design, we have created a car with excellent aerodynamic performance, which also provides enough room for passengers up to 185 cm in height to sit comfortably, even in the third row of seats. Unique package offering Six + One seating The Premacy's seats are arranged in three rows of two, allowing enough space for six adults to sit comfortably within the available space, with a walk-through open-plan design throughout. A foldaway seventh ('+ One') seat, hidden inside the passenger-side seat in the 2nd row, allows the car to be used as a six-seater or as a seven-seater, depending on requirements. High-level speed safety for high quality driving Social & Environmental Report 2005 'Comfortable speed' is the speed at which a car can be driven without compromising safety. Your comfort and enjoyment while driving increases in proportion to the level of speed safety the car offers. The PremacyMazda5has excellent chassis functionality and a highly rigid body, as well as handling accuracy that allows the driver to follow the exact course he or she determines, and operating stability that does not waver, even during overtaking on the expressway. At the same time, it is also quiet enough that passengers can enjoy conversation while the car is moving. The Premacy also features a MZR engine (see pages 23 and 24) with excellent environmental performance, including linear acceleration, active responses and powerful torque during acceleration, giving a sense of luxury alongside superlative aerodynamic performance.
The Challenges Facing Automobile Manufacturers Meeting our responsibilities, while creating cars people want to drive The process of creating new-generation products and a global reputation for Zoom-Zoom April 8, 2002 Unveiling of brand message 'Zoom-Zoom' October 15, 2003 Axela (export name: Mazda3), a new-generation sports compact, goes on sale, winning awards that included: May 20, 2002 August 7, 2002 First stage of Mazda's new-generation vehicle lineup, Atenza (export name: Mazda6), goes on sale, winning awards that included: 2003 RJC Car of the Year 2004 China Car of the Year 2003 European Car of the Year (2nd place) Demio (export name: Mazda2) goes on sale, providing a new standard for the compact car. June 28, 2004 2004 European car of the year (2nd place) 2003 Canadian Car of the Year Verisa, the quality compact car, goes on sale, winning awards that included: Japan Car of the Year 2004 – 2005 Special Award (Best Value) April 9, 2003 RX-8 (export name: Mazda RX-8) goes on sale, fitted with a new-generation rotary engine, winning awards that included: February 7, 2005 Premacy (export name: Mazda5), a minivan incorporating Zoom- Zoom, goes on sale 2004 RJC Car of the Year 2003 – 2004 Japan Automobile Hall of Fame: Grand Prize for Automobile Development 2003 Australian Car of the Year May 18, 2005 All-new Roadster (export name: MazdaMX-5) begins production, aiming for the purest level of Zoom-Zoom Zoom-Zoom in car creation – the example of noise Creating automobiles that embody the spirit of Zoom-Zoom involves more than just the conventional areas of design, functionality and drive performance of the vehicle. We look at the most detailed aspects of car design, one of which is the issue of 'noise'. At Mazda's Technical Research Center, we carry out a wide range of tests to determine the relationship between automobiles and noise, and analyze the resulting data with the aim of reducing vibration-related noise. In the course of our research, we realized that not everyone sees all types of noise as disruptive, and that drivers in fact enjoy the experience of hearing a car accelerate, and other noises that add to the 'feel' of the drive. So we asked ourselves what elements make up the type of sound that makes people feel as though they are 'driving'. The results of our research into this were published as a report entitled 'Sensory Evaluation of the 'Feel' of Acceleration using a Driving Simulator – Quantification of the Interaction in evaluating the 'Feel' of Acceleration during Slow Acceleration and Overtaking', which won the Society of Automotive Engineers of Japan’s Asahara Academic Award. This takes the concept of Zoom-Zoom and creates a practical expression of our excitement at the power of movement, as well as new Mazda values. Our work in this vein continues, including our research on noise. Won the Asahara Award for research into the feel of acceleration Technical Research Center Chie Fukuhara The sense of acceleration felt by a driver comprises a combination of the increase in speed, engine noise and the weight of the accelerator pedal. These elements are not independent of one another, but work together to create the effect. Our research showed the interaction between these elements, and allowed us to predict the ‘feel’ of acceleration. As a result, we have become able to incorporate the accurate development of an improved acceleration ‘feel’ to automobile parts and units, and the results of this research have already been applied to the RX-8 and the Premacy. Different people sense sound in different ways, and can often find themselves confused by hearing a sound that is different to what they expected. Solving this problem, and understanding how it is connected to creating a pleasant sensory experience, was the most interesting, as well as the most difficult aspect of this research. Glossary: 1 Asahara Award The Asahara Award was established by Genshichi Asahara, founder and first chairman of the Society of Automotive Engineers of Japan in 1951. The Academic Award is presented each year to the researcher under the age of 37 who presents the highest standard of thesis relating to automotive engineering, and who is considered to have excellent future prospects within the field. This is the ninth time a Mazda employee has been honored with the Asahara Award. Social & Environmental Report 2005
Page 2 and 3: Note from the Editors From this yea
Page 4 and 5: Social & Environmental Report 2005
Page 6 and 7: Dialogue : CSR efforts by the Mazda
Page 8 and 9: HISTORY & SPIRIT OF MAZDA The Histo
Page 10 and 11: Corporate Vision and CSR Activities
Page 12 and 13: Report on the Paint Shop Fire at th
Page 14 and 15: Report on the Paint Shop Fire at th
Page 16 and 17: The Challenges Facing Automobile Ma
Page 20 and 21: Developing Cars with a View to our
Page 22 and 23: Responding to the Diversity of our
Page 24 and 25: Towards a Safer Automotive Society
Page 26 and 27: Developing and Popularizing Vehicle
Page 28 and 29: Creating Easy to Recycle Cars The c
Page 30 and 31: Reduction in Environmental Substanc
Page 32 and 33: Customization projects Our Group co
Page 34 and 35: Helping Customers to Use their Cars
Page 36 and 37: Activities as an Automobile Manufac
Page 38 and 39: Building a new environmental manage
Page 40 and 41: Environmental Auditing To verify th
Page 42 and 43: Environmental Activities Promotion
Page 44 and 45: Environmental Accounting Mazda has
Page 46 and 47: A State-of-the-Art Clean Factory, t
Page 48 and 49: Efforts to Help Prevent Global Warm
Page 50 and 51: Reducing Wastes To most effectively
Page 52 and 53: Green Purchasing Mazda recognizes t
Page 54 and 55: Activities as a Corporate Citizen S
Page 56 and 57: Career Meetings Mazda starts from t
Page 58 and 59: Specific Policies for Human Resourc
Page 60 and 61: Building Creative People At Mazda,
Page 62 and 63: Promoting a Work-Life Balance At Ma
Page 64 and 65: New challenges for safety and healt
Page 66 and 67: Activities as a Corporate Citizen S
Page 68 and 69:
Mazda's Community Services Committe
Page 70 and 71:
Examples of Mazda's service in the
Page 72 and 73:
The Mazda Foundation and its Activi
Page 74 and 75:
Management Systems that Ensure Trus
Page 76 and 77:
Corporate Ethics and Compliance Maz
Page 78 and 79:
Risk Management At Mazda, we are co
Page 80 and 81:
Economic Sustainability Report Heal
Page 82 and 83:
Company Outline Company Outline Com
Page 84 and 85:
Site report: Hiroshima Region [Hiro
Page 86 and 87:
Site report: Hofu Plant [Nishinoura
Page 88 and 89:
Third-Party Opinions Masataka Adach
Page 90 and 91:
Item 4. GRI Content Index Definitio
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Issued by: Global Communications Pl
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