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Activities as a Corporate Citizen<br />

Communicat<strong>in</strong>g with Society<br />

Partner<strong>in</strong>g with Society, Contribut<strong>in</strong>g to Society<br />

As well as be<strong>in</strong>g committed to notify<strong>in</strong>g people of our corporate activities and our community and environmental<br />

service activities across as wide a spectrum as possible, we at <strong>Mazda</strong> also take seriously the concepts of<br />

communication with our customers and other stakeholders.<br />

Mak<strong>in</strong>g progress <strong>in</strong> disclosure of a wide range of <strong>in</strong><strong>format</strong>ion<br />

<strong>Mazda</strong> aims for susta<strong>in</strong>able development alongside society, and works<br />

to be a company that benefits society. In implement<strong>in</strong>g corporate<br />

activities, we are committed to spread<strong>in</strong>g knowledge of <strong>Mazda</strong> among<br />

our stakeholders, <strong>in</strong> order to become a company that is trusted by<br />

society, and to this end, we publish a wide range of <strong>in</strong><strong>format</strong>ion.<br />

Our Corporate Communications Division and IR Divisions (see page<br />

78) act as contact po<strong>in</strong>ts for media and analysts, and <strong>in</strong>troduce<br />

bus<strong>in</strong>ess, new products and technologies from an <strong>in</strong>dependent<br />

standpo<strong>in</strong>t. Our newsletter 'Letter from <strong>Mazda</strong>' is published <strong>in</strong> order<br />

to communicate with local residents, and our <strong>in</strong>-house magaz<strong>in</strong>e<br />

facilitates communication between employees, while at the same time<br />

allow<strong>in</strong>g <strong>in</strong>creased understand<strong>in</strong>g of bus<strong>in</strong>ess <strong>in</strong><strong>format</strong>ion and<br />

corporate <strong>in</strong><strong>format</strong>ion, and promot<strong>in</strong>g environmental awareness and<br />

employee health issues through proactively <strong>in</strong>clud<strong>in</strong>g them <strong>in</strong> articles.<br />

In addition to this, our participation <strong>in</strong> <strong>in</strong>ternational motor shows<br />

allows us to communicate <strong>Mazda</strong>'s new technologies and<br />

environmental and safety measures to customers, and our products,<br />

environmental activities and safety <strong>in</strong><strong>format</strong>ion are all disclosed, along<br />

with corporate and f<strong>in</strong>ancial <strong>in</strong><strong>format</strong>ion, on our website, which is<br />

widely used by many people.<br />

<strong>Mazda</strong>'s pr<strong>in</strong>cipal <strong>in</strong><strong>format</strong>ion disclosure activities<br />

Letter from <strong>Mazda</strong><br />

Magaz<strong>in</strong>e for Communicat<strong>in</strong>g with the local community.<br />

Founded <strong>in</strong> 1995. Circulation 120,000 / year<br />

Website <strong>in</strong><strong>format</strong>ion<br />

Company <strong>in</strong><strong>format</strong>ion, annual reports, account<strong>in</strong>g summaries, news releases, corporate /<br />

environmental <strong>in</strong><strong>format</strong>ion, Letter from <strong>Mazda</strong>, environmental <strong>in</strong><strong>format</strong>ion relat<strong>in</strong>g to<br />

various models (page 80) etc.<br />

Publication of environmental and other reports<br />

2001<br />

2002<br />

<br />

2003<br />

2004<br />

Environmental Report<br />

Environmental Report<br />

Environmental Report<br />

Social and<br />

Environmental Report<br />

Included environmental accounts<br />

Included research and development, product development<br />

issues such as fuel efficiency, emissions gases, and recycl<strong>in</strong>g<br />

Included product safety and health and safety issues<br />

Includes Corporate Ethics, Corporate Governance, and social<br />

<strong>in</strong><strong>format</strong>ion such as ease of movement for employees<br />

Technical exhibitions<br />

At the <strong>Mazda</strong> R&D Center<br />

Yokohama we offer exhibitions<br />

and <strong>in</strong><strong>format</strong>ion related to<br />

technologies and designs for<br />

newly-launched products,<br />

provid<strong>in</strong>g an <strong>in</strong>terface for<br />

communication between<br />

automobile developers and<br />

<strong>Mazda</strong> Festa<br />

Held each year s<strong>in</strong>ce 1989 at Tsukuba Circuit. Events <strong>in</strong>clude a fourhour<br />

duration race aga<strong>in</strong>st the media, as well as family fun-runs and<br />

attractions to be enjoyed by all<br />

<strong>Mazda</strong> users.<br />

In-house magaz<strong>in</strong>e 'My <strong>Mazda</strong>'<br />

Communication for employees.<br />

Founded <strong>in</strong> 1936. Circulation 40,000 copies / bi-monthly<br />

Ma<strong>in</strong> awards received by <strong>Mazda</strong> dur<strong>in</strong>g FY2004<br />

Three-Layer Wet Pa<strong>in</strong>t System<br />

Environment M<strong>in</strong>isters Prize for Contribution to Prevention of Global Warm<strong>in</strong>g<br />

METI M<strong>in</strong>ister's Prize <strong>in</strong> the Superior Energy-Sav<strong>in</strong>g Application Example category from the Energy Conservation Center<br />

<strong>Mazda</strong> Hofu Plant<br />

Director-General of the Agency of Natural Resources and Energy Award for excellence <strong>in</strong> factory energy management, <strong>in</strong> the thermal energy category, from the Energy Conservation Center<br />

Head Office Plant, No. 2 Eng<strong>in</strong>e Manufactur<strong>in</strong>g Dept. TPM Word Class Prize<br />

Head Office Plant, No. 1 Powertra<strong>in</strong> Manufactur<strong>in</strong>g Dept. TPM Special Prize<br />

<strong>Mazda</strong>5 Release Commemorative Monterrey International Advertis<strong>in</strong>g Award, Gold Prize, Media Division<br />

One of the longest advertisements <strong>in</strong> the world<br />

Displayed at the Marunouchi "Art Road" from Feb. 15 to 28, 2005.<br />

Ma<strong>in</strong> organizations of which<br />

<strong>Mazda</strong> is a member<br />

Japan Automobile Manufacturers Association<br />

Japan M<strong>in</strong>i Vehicles Association<br />

Society of Automotive Eng<strong>in</strong>eers of Japan<br />

Automobile Bus<strong>in</strong>ess Association of Japan<br />

Japan Auto Recycl<strong>in</strong>g Partnership<br />

Hiroshima Eco-Forum<br />

Environmental ISO Yamaguchi Club<br />

Social & Environmental Report 2005

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