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Activities as an automobile manufacturer<br />

Environmental Education and Communication<br />

Environmental Management/Environmental Profection Activites<br />

<strong>Mazda</strong> proactively promotes environmental education and awareness activities <strong>in</strong> an effort to<br />

enhance employee awareness of the environment, as we believe this is key to the<br />

implementation of any environmental measure.<br />

Environmental Education<br />

Environmental education is an important part of new employee tra<strong>in</strong><strong>in</strong>g, and<br />

managers, team leaders, foremen and other managers are given structured<br />

tra<strong>in</strong><strong>in</strong>g based on the environmental management system. Each project<br />

division implements ongo<strong>in</strong>g environmental tra<strong>in</strong><strong>in</strong>g, to ensure thorough<br />

environmental awareness and the capacity to operate the environmental<br />

management system. Staff are also encouraged and supported <strong>in</strong> the<br />

ga<strong>in</strong><strong>in</strong>g of public qualifications related to the environment. We also <strong>in</strong>vite<br />

employees to make suggestions regard<strong>in</strong>g environment-related issues and<br />

improvement strategies, supported by a rewards system for new<br />

discoveries that promotes improvement <strong>in</strong> employee awareness and active<br />

Environmental Education System<br />

Environmental<br />

education<br />

Education at each level<br />

Department managers<br />

Section managers<br />

Group managers<br />

New employees<br />

FY 2004 totals<br />

results of environmental education<br />

125 people<br />

330 people<br />

378 people<br />

Total 833 people<br />

General employee education<br />

Research education<br />

Senior leaders course<br />

<strong>Mazda</strong> Junior College course<br />

Education for employees <strong>in</strong> designated occupations<br />

Operations manuals course<br />

Education for<br />

qualifications<br />

Departmental education<br />

Every department conducts environmental,<br />

education on an extensive, as necessary basis<br />

Accident response course<br />

Course for Environmental Auditors Course for Internal Environmental Auditors Course for environment-related qualifications<br />

Awareness and Communication<br />

<strong>Mazda</strong> promotes awareness among all employees, <strong>in</strong>clud<strong>in</strong>g those of our affiliate<br />

companies, through the use of reports and awareness rais<strong>in</strong>g activities us<strong>in</strong>g our<br />

<strong>in</strong>tranet, and also <strong>in</strong><strong>format</strong>ion pr<strong>in</strong>ted <strong>in</strong> the <strong>in</strong>-house magaz<strong>in</strong>e, 'My <strong>Mazda</strong>'.<br />

As part of the 'Environment Month', held every year <strong>in</strong> June, the company<br />

president broadcasts a message to the whole company, and environmental<br />

exhibitions are held throughout <strong>Mazda</strong>. In addition, employees take part <strong>in</strong><br />

regional clean-up operations, and environmental events, which promote<br />

awareness among employees<br />

and also among their families.<br />

<strong>Mazda</strong> publishes environmental<br />

data relat<strong>in</strong>g to each of our<br />

models on our official website<br />

and <strong>in</strong> product catalogs, and<br />

publish an environmental report,<br />

as well as participat<strong>in</strong>g <strong>in</strong> a<br />

Eco Car World 2004<br />

variety of environmental events, so as to communicate effectively to our<br />

customers and society at large.<br />

We take a lead<strong>in</strong>g role <strong>in</strong> regional environment activities, as well as participat<strong>in</strong>g<br />

<strong>in</strong> the Hiroshima Eco-Forum cover<strong>in</strong>g ISO 14001 sem<strong>in</strong>ars, <strong>in</strong>ternational<br />

cooperation and support for regional environmental education. The Hofu Plant is<br />

also a member of the Environmental ISO Yamaguchi Club.<br />

Examples of models exhibited at environmental events <strong>in</strong> FY 2004<br />

Event<br />

Hiroshima Flower Festival<br />

People and Cars Technology Exhibition<br />

Eco-Car World 2004<br />

Eco-Techno 2004<br />

Tokyo Motor Show<br />

Eco-Products 2004<br />

Term<br />

May 3–May 5<br />

May 19–May 21<br />

June 5–June 6<br />

Oct. 27–Oct. 29<br />

Nov. 2–Nov. 7<br />

Dec. 9–Dec. 11<br />

In addition to the above, <strong>Mazda</strong> also exhibited the RX-8 Hydrogen RE numerous times,<br />

and participated <strong>in</strong> lectures, sem<strong>in</strong>ars and other events both <strong>in</strong> Japan and overseas.<br />

Model(s) exhibited<br />

RX-8 Hydrogen RE<br />

Hydrogen RE unit<br />

Demio and Axela (SU-LEV)<br />

RX-8 Hydrogen RE<br />

Hydrogen RE unit<br />

RX-8 Hydrogen RE<br />

Glossary 1<br />

Glossary 2<br />

Hiroshima Eco-Forum<br />

Environmental ISO Yamaguchi Club<br />

Established <strong>in</strong> March 1993 by cooperat<strong>in</strong>g corporations and<br />

groups <strong>in</strong> Hiroshima Prefecture to contribute to the creation<br />

of a society committed to protect<strong>in</strong>g the global environment<br />

through a harmony of the global environment and economy.<br />

Promotes deeper understand<strong>in</strong>g of the <strong>in</strong>troduction of<br />

the environmental ISO standard among companies <strong>in</strong><br />

Yamaguchi Prefecture, through sem<strong>in</strong>ars and a<br />

newsletter, and works to heighten awareness of related<br />

issues.<br />

Social & Environmental Report 2005

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