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Activities as a Corporate Citizen
Partnering with Society, Contributing to Society
Example of activities of Mazda Specialist Bank
11 members of senior technical staff give lectures at Hiroshima University
In September 2004, Mazda responded to a request from the Social Studies Department of the
graduate school at Hiroshima University to send lecturers from the Specialist Bank. A total of 11
specialists, including senior development staff, were dispatched to the university. The lectures
were aimed not only at graduate students but also at members of the public, and were part of the
training offered in the currently popular MOT (Management of Technology) curriculum. The
theme the group was given was Special Management Lecture 'Innovations in Product
Development at Mazda'. The lectures addressed the subjects of MDI (Mazda Digital Innovation),
as well as the whole product development process, from the planning stage through to the
design, prototype research and production preparation stages of product development, and
discussed the innovations in Mazda's processes. On 25th September, the students visited
Mazda's Design Division and Prototype Division, so as to experience first hand the world of
Placement of volunteers registered with the Mazda Volunteer Center
The Mazda Volunteer Center was established in 1996. Mazda and
Mazda Group employees who wish to become involved in volunteer
activities register with the Center, and are able then to respond to
requests from local groups for volunteer assistance. Volunteers are
involved in activities such as environmental cleanup campaigns, social
welfare events, care assistance, and homestays each year, allowing
them to be involved in both international exchange and regional event
and festival assistance, and giving various opportunities for
Refurbishment and reopen
of Mazda Museum
Renewal of the space filled with the Zoom-Zoom spirit
Mazda has carried out a complete renovation of the Mazda Museum, which reopened to the public
on 5th February 2005. The Mazda Museum was open until May 1994, and received around
60,000 visitors per year, but the renovation was decided on as part of the celebrations for the
85th anniversary of the foundation of Mazda, with the aim of creating a space filled with the Zoom-
Zoom spirit. The Mazda Museum is the only automobile museum in the Chugoku and Shikoku
regions of Japan, and is active in both education through school visits etc., and in local and
regional communication. Its role in community service is expected to increase even further in the
future.
All six areas made barrier-free
The renovation of the museum, not only the exhibition space and special exhibition room, in
which the most cutting-edge cars and technology are displayed, have been made barrier free,
the 1st floor entrance hall and the second-floor historic display, which features 18 classic cars
built since the opening of Mazda in 1920, along with the RE exhibition, which explains the rotary
engine in detail, the Technical Display, which explains the process of building cars, the U1
Assembly Line display, in which the process of assembling a car can be viewed in detail, and the
Future Display, which proposes ideas for the next generation of automobiles in society. In
addition to barrier-free buildings and facilities, we have also included a museum shop, at the
request of many of our visitors, and have started selling Mazda exclusive goods there.
Many people attend the Renewal Commemorative 'Matsuda Tsuneji' Exhibition
The Matsuda Tsuneji Exhibition, which was held between 5th February and 13th March 2005, in
commemoration of the renovation and reopening of the museum, was visited by 18,673 people,
a far greater number than expected, from both within and outside Hiroshima Prefecture. The
Matsuda Tsuneji Exhibition looked back at the eminent career of the second president of Mazda,
who is included in the Japan Automobile Hall of Fame for his work on the development of the
Rotary Engine. It also provided visitors a unique opportunity to experience the challenges
involved with the development of the Rotary Engine. Visitors' comments included the following:
'I was moved to be able to sense the energy that went into fulfilling this dream', 'I understand
now how much energy was expended in serving the local community'.
Please refer to the following website for details of the Mazda Museum:
Social & Environmental Report 2005