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FORM 20-F Grupo Casa Saba, S.A.B. de C.V.

FORM 20-F Grupo Casa Saba, S.A.B. de C.V.

FORM 20-F Grupo Casa Saba, S.A.B. de C.V.

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Table of Contents<br />

Marketing Channels<br />

In our Mexican Distribution Division, we <strong>de</strong>liver both pharmaceutical and non-farmceutical products to over 22,000 clients throughout the country that a range from<br />

small mom and pop stores, to national and regional pharmacy chains, government institutions, both private and public sector hospitals, supermarkets and self-service chains such as<br />

Wal-Mart as well as speciality and convenience stores.<br />

Special Sales Methodologies<br />

Exclusive Distribution Agreements<br />

In the areas of HBCG/Other Products and Publications, exclusive distribution agreements are typically limited to specific products, channels and geographic<br />

areas. Some of our exclusive distribution agreements can be terminated without cause, by means of proper notice, given by either party. We do not anticipate the imminent termination<br />

of any of these agreements, other than those that we <strong>de</strong>ci<strong>de</strong> to terminate if the products distributed are not sufficiently profitable. Before entering into exclusive distribution<br />

arrangements, we require that each prospective supplier agrees to advertise its services and offer a specific number of promotions and tra<strong>de</strong> discounts to ensure that the supplier is<br />

seeking to take a leading position in the Mexican market. We provi<strong>de</strong> manufacturers with highly specialized integrated services, ranging from purchasing, planning, centralized sales,<br />

merchandising, collections, execution of promotions and the provision of information.<br />

We are currently seeking to enter into exclusive distribution agreements that will allow us to distribute products, particularly in our HBCG/Other Products and<br />

Publications business divisions, at acceptable margins. We cannot assure you that we will enter into distribution agreements to distribute any or all of these products at acceptable<br />

margins.<br />

Call Centers<br />

To better serve our private sector clients who purchase specialty medicines and vaccines, we have installed a <strong>de</strong>dicated Call Center that provi<strong>de</strong>s nationwi<strong>de</strong><br />

coverage. Given that the direct sale of vaccines to the public is prohibited by Mexican law, our vaccine clients are primarily physicians, private hospitals and clinics as well as<br />

secondary distributors. Our specialty medicine clients are generally physicians, large pharmacy chains, national supermarket chains as well as individuals. Products are <strong>de</strong>livered to the<br />

client’s home or office from one of our centralized distribution centers. The Call Center offers a range of services that inclu<strong>de</strong> customer service, or<strong>de</strong>r taking (in-bound calls) and direct<br />

sales (out-bound calls) as well as the coordination of special projects. Sales are conducted by trained staff members and special projects inclu<strong>de</strong> conducting vaccination campaigns<br />

with private sector clients.<br />

Pharmacies<br />

In our pharmacies we have at times entered into partnerships with provi<strong>de</strong>rs of health care plans, corporate clients, governmental institutions and non-profit<br />

organizations, which allow us to gain access to a wi<strong>de</strong>r customer base.<br />

In addition, we participate in government sponsored program such as the Popular Pharmacy Program in Brazil.<br />

Value-Ad<strong>de</strong>d Pharmaceutical Services<br />

We believe that we distinguish ourselves from our distribution competitors, in part, by the wi<strong>de</strong> range of value-ad<strong>de</strong>d services we provi<strong>de</strong> our customers in addition<br />

to our products. For example, we provi<strong>de</strong> pharmacies with suggested retail price lists that are updated immediately upon notice of price changes from our suppliers. These price lists are<br />

the only notices used by pharmacies to adjust their prices. We also provi<strong>de</strong> purchasing management, price updates and advisory services to our customers through direct personal<br />

computer links between us and individual pharmacies using www.farmaservicios.pdv, our proprietary point-of-sale system. See “—Technology Information Systems—Pharmacy<br />

Personal Point-of-Sale Computers” above in this item.<br />

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