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Trust Recovery Growth Vitalization - Marubeni

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Corporate Social Responsibility<br />

Guided by the Spirit of “Fairness, Innovation, Harmony”<br />

The basis for corporate social responsibility (CSR) at <strong>Marubeni</strong> is<br />

“Fairness, Innovation, Harmony,” which was formulated as the company creed<br />

when <strong>Marubeni</strong> was established in 1949. Every member of the <strong>Marubeni</strong> Group<br />

is committed to carrying on with the corporate ambitions passed on by<br />

our predecessors in order to make a meaningful contribution to society.<br />

Although CSR is a concept that has gained attention only in<br />

the past few years, corporate citizenship has been central to<br />

the operations of <strong>Marubeni</strong> since its 1949 establishment, as<br />

well as through the years dating back to its earliest days in the<br />

mid-19th century. <strong>Marubeni</strong> founder Chubei Ito sought to<br />

prosper together with society, rather than merely pursuing<br />

profits only for his company. Upon <strong>Marubeni</strong>’s 1949 establishment,<br />

and despite the immense challenges of Japan’s postwar<br />

period, <strong>Marubeni</strong>’s first president Shinobu Ichikawa set<br />

forth the principles of “Fairness, Innovation, Harmony” as the<br />

company’s guiding management philosophy. In the ensuing<br />

years, <strong>Marubeni</strong> has never forgotten the need to place priority<br />

on building sound relationships with society, the environment<br />

and people.<br />

“Fairness” refers to the strict compliance with laws,<br />

conducting operations in a fair and transparent manner.<br />

“Innovation” expresses our determination to be passionate<br />

Fairness:<br />

Act with fairness and integrity at all times.<br />

Innovation:<br />

Pursue creativity with enterprise<br />

and initiative.<br />

Harmony:<br />

Give and earn the respect of others<br />

through cooperation.<br />

about our work, always striving to bring about change from<br />

within and thinking creatively. “Harmony” represents the<br />

desire to be in step with all elements of society, always acting<br />

in a manner that earns the trust of the public.<br />

General trading companies handle a broad spectrum of<br />

products and services worldwide. Due to this enormous<br />

scope of activities, CSR is deeply ingrained not only in every<br />

aspect of our organization, but also in every individual who<br />

works at the <strong>Marubeni</strong> Group. A company must develop new<br />

markets and businesses in order to generate earnings. But<br />

profits must be earned while respecting social standards for<br />

behavior and gaining the trust of all stakeholders. In other<br />

words, profits are pointless unless they are accompanied by<br />

business activities that are transparent and fair. In this sense,<br />

the “Fairness, Innovation, Harmony” concept that has guided<br />

activities for more than 50 years lies at the heart of all<br />

<strong>Marubeni</strong> CSR activities.<br />

<strong>Marubeni</strong> Corporate Principles<br />

<strong>Marubeni</strong> Corporation, as a business enterprise, will actively pursue its business<br />

interests through the exercise of fair and legal competition. As a company, <strong>Marubeni</strong> will<br />

also continue to play its part in the enlargement of the global economy, while always<br />

striving to enrich the society within which it operates. To achieve these goals, <strong>Marubeni</strong><br />

is committed to the following six basic principles of business:<br />

• We shall conduct fair and transparent business activities.<br />

• We shall seek to develop a globally connected company.<br />

• We shall strive to create new value through our business vision.<br />

• We shall respect and encourage individuality and originality.<br />

• We shall promote good corporate governance.<br />

• We shall safeguard ecological and cultural diversity.

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