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Annual Report and Accounts - Hemscott IR

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Our Strategy<br />

The statements of Mission, Vision, <strong>and</strong> Values on<br />

page 6 of this annual report set out what we exist to do,<br />

the direction we aim to take the Group, <strong>and</strong> the way in<br />

which we believe we should work. The strategy we are<br />

following to achieve these aims is designed to maximise,<br />

over the long-term, shareholder returns through<br />

innovation, organic self-help initiatives <strong>and</strong> targeted<br />

expansion. It involves:<br />

• Creation, acquisition <strong>and</strong> development of businesses<br />

that seek to serve all the segments for the distribution<br />

of building materials in the UK;<br />

• Continuously improving the customer <strong>and</strong> supplier<br />

proposition in all our businesses to become the<br />

highest rated in each segment, as measured by<br />

customers, <strong>and</strong> as tested by seeking to outperform<br />

markets on a like-for-like basis;<br />

• Exploit the economies of scale this creates through<br />

the centralisation of common activities <strong>and</strong> common<br />

purchasing into low cost, highly efficient <strong>and</strong> powerful<br />

central functions;<br />

• Sustaining an organisational model that devolves<br />

authority to operating managers <strong>and</strong> allows them<br />

to compete with the most effective competitors with<br />

minimal constraints, but always maintaining very<br />

strong controls;<br />

• Operating a performance management system,<br />

closely matched to arrangements for incentives, that<br />

encourages the right economic behaviour <strong>and</strong> allows<br />

all colleagues to participate in the financial success of<br />

the Group;<br />

• Recruiting <strong>and</strong> developing people whose personal<br />

characteristics are consistent with a culture of<br />

customer sensitivity, continuous improvement <strong>and</strong> a<br />

drive for performance;<br />

• Cautiously, with a low-risk <strong>and</strong> low-capital approach<br />

that does not adversely affect profits <strong>and</strong> debt<br />

reduction, exploring the prospects for expansion in<br />

new markets.<br />

Management, at Executive Director, Executive<br />

Committee, Division <strong>and</strong> individual business levels, are<br />

held to account on both current performance <strong>and</strong> the<br />

delivery of improved capabilities on each of these aspects<br />

of strategy via a balanced scorecard. This scorecard<br />

forms part of the metrics for incentives for Executive<br />

Directors <strong>and</strong> the Executive Committee. The balance of<br />

measures is designed to ensure that management are<br />

focussed on both current performance <strong>and</strong> the long-term<br />

improvement <strong>and</strong> quality of the Group.<br />

14

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