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Annual Report and Accounts - Hemscott IR

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Directors’ Remuneration <strong>Report</strong><br />

FOR THE YEAR ENDED 31 December 2012<br />

Introduction<br />

This report sets out the Group’s remuneration policies for its directors<br />

<strong>and</strong> senior executives <strong>and</strong> describes how those policies are applied in<br />

practice.<br />

Unaudited information<br />

Remuneration committee chairman’s statement<br />

Dear Shareholder,<br />

As an introduction to our remuneration report, I want to highlight the<br />

key features of our remuneration policy <strong>and</strong> describe how these relate<br />

to the strategic achievements of the Group. This executive summary<br />

will fall into three parts; the context of our remuneration approach,<br />

including strategic goals; pay <strong>and</strong> incentive challenges <strong>and</strong> outcomes<br />

in the year; <strong>and</strong> future priorities.<br />

Context<br />

We remain committed to a remuneration policy that provides value for<br />

shareholders whilst retaining <strong>and</strong> motivating top quality executives:<br />

• Remuneration should be competitive <strong>and</strong> contribute to the delivery<br />

of short <strong>and</strong> long-term shareholder value;<br />

• Remuneration should contain significant performance related<br />

incentive elements;<br />

• All colleagues should be able to share in the success of the Group<br />

through participation in both annual bonus schemes <strong>and</strong> longer<br />

term share plans.<br />

The key strategic achievements which have driven the share price<br />

from around £2.23 on 5 December 2008 to £12.52 at the time of<br />

writing this report were:<br />

• Decisive <strong>and</strong> robust implementation of an emergency plan to<br />

manage costs <strong>and</strong> trading margins through the worst downturn in<br />

construction in living memory;<br />

• Transformation of the Group, through acquisitions <strong>and</strong> superior<br />

organic growth, to become the largest UK distributor <strong>and</strong> retailer<br />

of building materials from its previous number 3 position in the<br />

market;<br />

• Development of a balanced business model, selling all main<br />

material types to all main customer types, reducing segment risk;<br />

• Creation of market leading propositions in our trading businesses,<br />

leading to market outperformance <strong>and</strong> providing a platform for<br />

growth through network expansion;<br />

• Development of online trading capabilities through acquisition <strong>and</strong><br />

expansion of the fastest growing national lightside multi-channel<br />

business, <strong>and</strong> use of this model to accelerate the multi-channel<br />

propositions of core businesses;<br />

• Creation of value adding shared central functions that support<br />

our trading businesses, capturing synergies across category<br />

management, buying, finance, supply chain <strong>and</strong> technology;<br />

• Strengthening management capabilities through the recruitment<br />

<strong>and</strong> development of members of the Group’s Executive Committee<br />

<strong>and</strong> middle management;<br />

• Adjusted EPS growth of 2.1%;<br />

• Free Cash flow generation of £242m.<br />

Our short <strong>and</strong> long term incentive performance measures are<br />

directly linked to driving <strong>and</strong> rewarding strategic growth initiatives<br />

<strong>and</strong> include the following; EPS, TSR, Cashflow, ROCE, <strong>and</strong> broader<br />

goals such as market share <strong>and</strong> health & safety.<br />

During the past 5 years, the basic salary increase of the executive<br />

committee <strong>and</strong> executive directors (other than through promotion )<br />

has averaged 2% p.a, in line with all other colleagues in the business.<br />

Over the same period only 37% of variable pay potential has been<br />

triggered, despite our management team’s superior performance<br />

relative to competitors, which reflects the depressed state of the<br />

construction market.<br />

Pay <strong>and</strong> incentive challenges <strong>and</strong> outcomes<br />

2012 was a very busy year for the Remuneration Committee. The<br />

full review of executive remuneration I mentioned in my statement<br />

last year was completed. As a result a number of changes were<br />

contemplated <strong>and</strong> we undertook an extensive consultation exercise<br />

with all our major shareholders. Further information on these<br />

proposals is attached in the separate letter from our Chairman. In<br />

addition, the Remuneration Committee needed to consider <strong>and</strong><br />

determine the appropriate salary increase to reflect the promotion<br />

of John Carter to Deputy Chief Executive as well as remuneration<br />

arrangements for Tony Buffin, our new Group Finance Director who<br />

joins in 2013, replacing Paul Hampden Smith who will retire from<br />

the Group in September 2013. Again, we consulted with our major<br />

shareholders on both matters <strong>and</strong> the outcomes are described below.<br />

Deputy Chief Executive Officer<br />

As indicated in last year’s report, we commissioned specific external<br />

benchmarking work to assist us in determining an appropriate<br />

remuneration package for John Carter’s new role. The Committee<br />

considered a number of factors including external market data from<br />

independent experts <strong>and</strong> agreed that his base salary should increase<br />

to £500,000 per annum with effect from the date of his appointment.<br />

The structure of his total remuneration package will remain<br />

unchanged. We consulted with our major shareholders on this matter<br />

<strong>and</strong> again, we were pleased that a majority supported this decision.<br />

New Group Finance Director<br />

Tony Buffin is due to join the company on 8 April 2013 as Group<br />

Finance Director. He was previously employed by a company in<br />

Australia <strong>and</strong> had significant awards of earned, but deferred, cash<br />

compensation which he forfeited when he resigned.<br />

The structure of his remuneration package with Travis Perkins<br />

will be the same as other executive directors. The only addition<br />

will be a special, one-off award of deferred shares granted to him<br />

because they were vital in securing his services. He will be required<br />

to invest from his own resources £500,000 in the Company’s shares<br />

<strong>and</strong> will, in return, receive a share award on a 2:1 basis, half of which<br />

will vest after 1 year from the award date <strong>and</strong> the balance vesting 2<br />

years from the award date, subject to continuing employment <strong>and</strong><br />

performance targets in relation to his function being met. Other<br />

terms of the award, which will be granted pursuant to the authority<br />

contained in Listing Rule 9.4.2 R(2), will reflect the terms of the<br />

2007 Share Matching Scheme. Full details of the award, as required<br />

by Listing Rule 9.4.3, will be disclosed in the next year’s Directors’<br />

Remuneration <strong>Report</strong>.<br />

It is important to note that this one-off award only partially<br />

compensates Mr. Buffin for the awards he has forfeited. Major<br />

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