REGIONAL COOPERATION AND ECONOMIC INTEGRATION
REGIONAL COOPERATION AND ECONOMIC INTEGRATION
REGIONAL COOPERATION AND ECONOMIC INTEGRATION
- No tags were found...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
PART IV:<br />
b) Second phase from 2011 to 2012<br />
o Bucharest ↔ Belgrade, Zagreb, Sarajevo;<br />
o Belgrade ↔ Bucharest, Sofia, Zagreb;<br />
o Ljubljana ↔ Sofia;<br />
o Sofia ↔ Belgrade, Ljubljana, Zagreb, Podgorica;<br />
o Zagreb ↔ Sofia, Bucharest, Belgrade, Tirana.<br />
c) Third phase after the year 2012<br />
o Bucharest ↔ Tirana, Podgorica, Prishtina;<br />
o Belgrade ↔ Tirana, Chisinau;<br />
o Ljubljana ↔ Chisinau;<br />
o Sofia ↔ Sarajevo, Tirana, Chisinau;<br />
o Zagreb ↔ Chisinau…<br />
Traffic on the specified new city pairs would be served by the formula 3+3 equally by<br />
two airlines on the route. (For example Croatia Airlines on route ZAG↔OTP in days 1.3<br />
and 5 and Tarom on the same route in the days 2, 4 and 7.) Of course there are other<br />
possible combinations: 2+4, 4+3 etc. The specified list of routes can be amended with other<br />
combinations which include other primary airports in the region: Burgas, Varna, Split,<br />
Dubrovnik, Timisoara, Cluj and Tivat.<br />
The implementation of the proposed project with introduction of PSO for the region should<br />
take into account the cultural and ethnic differences, particularly cultural fit factors: work<br />
style, management style, attitude towards the customer, team spirit, performance focus,<br />
attitude towards learning, risk taking etc… (Iatrou, K.and Oretti, M. 2007: 178) Application<br />
of the PSO model must take into account the low living standard, price elasticity of demand<br />
and the appropriate amount of the ticket price. (Vasigh, B., et al. 2008: 65.75)<br />
Creating a single European market more than 58 million people and 30 airports of the<br />
Southeast Europe region would be fully integrated consisting thus market for 500 million<br />
people in total. In order to be successful in this process the airlines of Southeast Europe<br />
should segment their market properly, avoiding the mistakes of both over and undersegmentation,<br />
and build a sound understanding of the needs of their customers in each of<br />
the market segments. (Shaw 2007:48)<br />
At the same time standard of living in the region points to the need of avoiding influence<br />
of exogenous factors (cyclicality, ease of access to capital, cost of aircraft, competition,<br />
consolidation…) and endogenous factors (labour, management, pricing…) to generate<br />
losses in aviation sector. (Pilarski, 2007: 85-176)<br />
Such a project requires an economic evaluation to a deeper look at all the possible economic<br />
and social effects within the region, all in the context of further European integration<br />
processes. One of the key factors is a partnership interested subjects within the region to<br />
achieve the high level of synergy necessary for implementing the project.<br />
CONCLUSIONS<br />
Committing to continue harmonizing legislation with EU laws, removing the remaining<br />
market access restrictions on flights between the EU and the region, removing existing<br />
262