30 that’s a big mistake, because the only efficient way to counteract this problem is an open and ongoing discourse about it. Everyone who doesn’t know what it is or that they have it will most likely unwittingly pass it on to someone else. Simple preaching doesn’t help though, because the problem is rooted much more deeply. In some way, how we deal with <strong>HIV</strong>/AIDS functions like a gauge that measures to what extent a society has managed to liberate itself from patriarchal rule. The #<strong>HIV</strong>Heroes Edition: that’s why! At the VANGARDIST we regard ourselves as a progressive medium committed to proclaiming a lifestyle far removed from all kinds of patriarchal restraints. We regard all forms of sexual preferences—whether they’re homo or hetero—as completely natural and equally valid. A large part of the content of our men’s magazine is gay and so are a considerable number of the people involved in its making. Because of this, we are used to standing up and fighting, but at the same time we’re aware that there’s not much use in playing the suppressed minority here. For this reason, our magazine deliberately treats an open attitude to all things sexual as a given that is befitting to our modern times, just as we regard openness regarding gender stereotypes. We’ve decided to boldly expect overall equality because this type of selfconfidence is much more efficient than self-victimizing whingeing will ever be. And that’s why the VANGARDIST is organizing the #<strong>HIV</strong><strong>HEROES</strong> Campaign: because we need an open discourse about <strong>HIV</strong>/AIDS without all the moral baggage.