APFED Booklet on Good Practices and Innovative Activities 2005 ...

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Korea (Republic of Korea)
Supporting Green Consumer Initiatives
etc.
2006
*etc.=Green consumption
2009
Project Site Location
2005 2006 2007 2008
Background - Problems Addressed and Policy Responses
To establish green consumption initiatives and consumerism
mechanism development plans applicable to Asia, case
studies that verify factors related to facilitation of green
consumption and consumerism need to be conducted, for
which it was considered Korea exemplified good potential as
a testbed.
Project Outline - Objectives and Activities
Considering the example of Korea, this study analysed Korean
consumer recognition and use of eco-products and examined
eco-product production and consumption to help address the
The Korean Government E-Procurement
System
necessity of universal green purchasing initiatives applicable to the Asian region. In order to investigate
product purchasing and use among consumers, this study utilised FGI (Focus Group Interviews), CLT
(Central Location Tests), gang surveys, and other analytical methodologies.
Impacts and Achievements
This study involved analysis of Korean consumer recognition and use of eco-products and examined
their production and consumption in general to help address the necessity of universal green purchasing
initiatives applicable to the Asian region. Verification of the primary factors related to green consumption
was conducted via a pilot project, which led to development of initiatives, mechanisms and strategies for
promotion of green consumption in the various regions of Asia.
Future Challenges
The results of this project need to be diversely exploited to establish a green procurement policy and
marketing strategies to publicise eco-friendly products in Korea and other countries in Asia.
General Information
Name of the Implementing Organisation:
Korea Environmental Industry & Technology Institute (KEITI)
Type of Organisation: Other (Semi-Governmental Organisation)
Contact: Hyunjeong Im
290 jinheungo, ulgwang-dong, Eunpyeong-gu, Seoul Korea
Tel: (82-2) 3800-644 Fax: (82-2) 3800-599 E-mail: hjim@keiti.re.kr
Website: http://eng.keiti.re.kr/
Project Reviewer (NetRes / Collaborators) that monitors the project:
Jangmin Chu, Korea Environment Institute (KEI)
E-mail: sinoeco@kei.re.kr
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