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StoreFront 5.0 Manual - StoreFront Support - LaGarde, Inc.

StoreFront 5.0 Manual - StoreFront Support - LaGarde, Inc.

StoreFront 5.0 Manual - StoreFront Support - LaGarde, Inc.

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User Guide<br />

6. Click Update to save the changes before you exit this menu.<br />

Using the <strong>StoreFront</strong> Promotional Mailer<br />

When most people think of advertising and marketing, they think primarily of its use as a tool<br />

to attract new customers. An equally important aspect of marketing is to keep your existing<br />

customers informed of special events such as promotions and sales, encouraging their return<br />

to the store.<br />

The <strong>StoreFront</strong> Promotional Mailer is designed to provide you with the tool you need to do this.<br />

The Promotional Mailer can be used to send an email to any or all of the customers who have<br />

signed up for your web’s mailing list. This tool is perfect for sending a periodical newsletter<br />

and for announcing sales or promotions.<br />

Unlike most of the other <strong>StoreFront</strong> tools which are directly plugged into the FrontPage 2000,<br />

the Promotional Mailer is an ASP page that you will view through a browser to use. There’s no<br />

link to this page by default, so you will simply have to enter the URL of the page in the<br />

address window of your browser. You can access the Promotional Mailer from any machine<br />

with Internet access and a browser. Follow the instructions below to learn more about sending<br />

promotional mails.<br />

Note: you won’t be able to use the Promotional Mailer until after you have finished the configuration<br />

tasks described under Mail Configuration, page 60.<br />

1. Open your browser. In the address window, enter the URL to the promo_mail.asp<br />

page. This page will be found in the SSL/admin folder of your web, so the URL to the<br />

Promotional Mailer in a live web might be something like http://<br />

www.yourweb.com/ssl/admin/promo_mail.asp.<br />

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