Agroindustrial project analysi

Appendix BChecklist of Critical Questions forAgroindustrial Project AnalysisIN THIS APPENDIX the "salient points for project analysis" listed atthe end of the sections of chapters 2-4 are compiled in fuller formand greater detail. It is hoped that this inventory of pertinent, analyticalquestions will not only serve to review the issues discussedin this book but will also furnish the practicing analyst with a usefultool for the assessment of agroindustrial projects in the field.The organization of the questions herein parallels the organizationof the book in its chapter and section headings.THE MARKETINGFACTORConsumer AnalysisWho are the potential consumers?r1 What are their economic characteristics? income levels? variability?O What are their sociocultural characteristics? ethnicity? language?class? education?[1 What are their demographic characteristics? regional location?urban or rural? age? sex?El What are the market segments?El What are the product's options among these segments?O What do the segments imply for the marketing plan?Why would consumers buy the product?[1 What physiological, sociological, or psychological needs wouldthe product meet?O What are the expressed reasons for purchasing? sensory appeal?sustenance? status? convenience? necessity?178