Agroindustrial project analysi

182 AGROINDUSTRIAL PROJECT ANALYSISOl What are the consumers' informational needs?Ol What information is being supplied by competitors?O What does the firm expect the promotional message to do?El Will the consumer misinterpret the message or misuse theproduct?E How will increased consumption affect the nutritional wellbeingof low-income consumers?E Will the promotion stimulate primary or secondary demand?E1 Would branding increase selective demand?El Are quality-control procedures at the processing and procurementstages adequate to permit branding?E1 Is the promotional vehicle an indirect communication or direct,personal selling?El Are the promotional vehicles consistent with the characteristicsof the selected audience?El What portion of the audience will be reached by the vehicleand how frequently?E What is the cost potential of promotional vehicles relative totheir coverage?E Would the cost-benefit of the promotion improve if a combinationof vehicles were used?Will the distribution system adequately link the manufacturer tothe marketplace?El What is the structure of the distribution system? length of thechannels?E1 How many distributors are at each level of the channels?El What kinds of distributors are at the wholesale and retaillevels?E Who is performing the logistical functions (transport, assembly,repackaging, storage, inventory management)?El Who is performing the service functions (financing, promotion,information collection)?E Should the firm use the existing institutions for distribution orperform some functions directly through forward verticalintegration?E Can ssi's realize economies by performing these functions collectively?El What are the cost, quality, and dependability of existing distributionservices?