Agroindustrial project analysi

CHECKLIST OF CRITICAL QUESTIONS 179[l What is the relative importance of the needs and reasons?rO What are the implications of these for the distribution optionsand the marketing plan?How would consumers buy the product?E1 Which individuals would make the purchase decision and whatare their roles in the decisionmaking unit (DMU)?El What method of disseminating information to each member ofthe DMU would be appropriate?El Would the purchases be on impulse or planned?E1 Would the purchases be made frequently or seldom?El Would the purchases be seasonal?El Where would the purchases be made?El What are the implications of the buying process for themarketing plan?What market information and methods of data collection areneeded?El What are the data needs?El What are the data sources? primary? secondary?El What were the methods of data collection? formal? informal?El How valid was the research design for data collection?E How reliable are the data sources and collection methods?El What is the cost of collecting additional data?El Do the benefits expected from the incremental informationoutweigh the additional costs of data collection?El Will small-scale industries (ss5's) need assistance to conductmarket research?Analysis of the Competitive EnvironmentWhat is the product's market structure?E1 Who are the competitors? public or private? regional, national,or international? old or new?El What are the effects of substitute products?E1 What is the chance of raw material suppliers' integrating forward,or of distributors' integrating backward?El How many competing firms are there?El Where are the competitors located relative to markets andraw materials?