Agroindustrial project analysi

204 AGROINDUSTRIAL PROJECT ANALYSISDavar, Rustom S. Modern Marketing Management in the IndianContext. Bombay: Progressive Corporation, 1969.FAO. Marketing Guides. Rome; numbered, titled, and dated asfollows:no. 1, "Marketing Problems and Improvement Programmes,"1975;no. 2, "Marketing Fruit and Vegetables," 2d ed., 1974;no. 3, "Marketing of Livestock and Meat," 2d ed., 1977;no. 4, "Marketing Eggs and Poultry," 4th printing, 1978;no. 6, "Rice Marketing," 1972;no. 7, "Fertilizer Marketing," 1976.Heskett, James L. Marketing. (See "Competitive response," above.)Kotler, Philip. Marketing Decision-making: A Model-building Approach.New York: Holt, Rinehart & Winston, 1971.. Marketing Management: Analysis, Planning, and Control.3d ed. Englewood Cliffs, N.J.: Prentice-Hall, 1976.Lazer, William, and Eugene J. Kelley (eds.). Social Marketing: Perspectivesand Viewpoints. Homewood, Ill.: R. D. Irwin, 1973.McCarthy, E. Jerome. Basic Marketing; A Managerial Approach.5th ed. Homewood, Ill.: R. D. Irwin, 1975.3. The Procurement FactorAmihud, Yakov (ed.). Conference on Bidding and Auctioning. NewYork: New York University Press, 1976.Baily, Peter J. H. Purchasing and Supply Management. 4th ed.London: Chapman and Hall, 1978.Corey, E. Raymond. Procurement Management: Strategy, Organization,and Decision-making. Boston: CBI Publishing Co., 1978.Guthrie, Thomas L., and James C. Snyder. Procurement Planningfor the Commercial Feed Farm. Economic Research Service, U.S.Department of Agriculture. Washington D.C.: U.S. GovernmentPrinting Office, 1973.Lee, L., and D. Dobler. Purchasing and Material Management.New York: McGraw-Hill, 1971.New, Colin. Requirements Planning. New York: John Wiley andSons, 1973.United Nations. A Guide to Industrial Purchasing. ID/82; Salesno. 72.II.B.19. New York, 1972.