Agroindustrial project analysi

58 AGROINDUSTRIAL PROJECT ANALYSISWas the right promotional strategy formulated?* Audience identified?* Consumers' information needs specified?* Information supplied by competitors?* Purpose of message?* Impact of branding?* Adequacy of quality-control procedures?* Form of communication consistent with audience's capacity toreceive?* Chance of misinterpretation or misuse?* Share of audience reached?* Frequency of reach?* Cost of promotional vehicle?* Cost effectiveness of combined direct and indirect promotionaltechniques?Will the distribution system effectively link the manufacturerto the marketplace?* Length of channels?* Number of distributors at each level?e Types of wholesalers and retailers?* Logistical functions performed?* Service functions performed?e Economies to small-scale industries (ssi's) by joint marketing?' Cost, quality, and dependability of existing services and facilities?* lDistributor's managerial capabilities and customer orientation?* Locus and basis of controlling power in channel?* Effect of power distribution on project viability?* Control, economic, and managerial implications of forwardvertical integration?- Social, political, or legal barriers to forward integration?e Intensive, selective, or exclusive retail-outlet strategy?e Consistency of outlet intensity with market segment and buyingprocess?Are elements of the marketing mix integrated in a viable marketingplan?* Elements of mix internally consistent?* Effect on other products in company's line?* Compatibility with company's financial, organizational, production,and procurement operations?