Agroindustrial project analysi

CHECKLIST OF CRITICAL QUESTIONS 18IEl Was the final product market tested?E What were the results?[1 Does the end product meet consumer needs?Was the appropriate pricing strategy adopted?El Is cost-plus pricing feasible?E1 Are prices regulated?El How is the markup calculated?El Is penetration pricing needed to overcome entry barriers?El Would low prices expand the market adequately to offset thelower profit margins?El Would predatory or preemptive pricing be legally or sociallyresponsible?El Would loss-leader pricing expand the sales volume of othercompany products enough to offset the sacrifice on the lossleader?El Is the product sufficiently new, differentiated, and lacking incompetition to permit a skimming price strategy?El Is there an industry price leader?El If so, what are the benefits of following or deviating from theleader's pattern?El Are prices administered legally or through cartels?El Are prices subsidized?El Are prices determined by supply and demand?El What are the pricing reference points?El Can long-term contracts or futures markets be used to reducethe uncertainty of price variability?El Will the pricing strategy work, given the competitors'strategy?E1 How does the firm expect the pricing strategy to change overtime?Was the right promotional strategy formulated?[1 What is the market-segment audience?El What differences are there among members of the DMu?E] Will promotion be directed toward end consumers as a "pull"strategy?El Will promotion be directed toward distributors as a "push"strategy?El Is the promotional message consistent with analyses of theconsumers and the competitive environment?