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202 AGROINDUSTRIAL PROJECT ANALYSISCaves, Richard. American Industry: Structure, Conduct, Performance.Englewood Cliffs, N.J.: Prentice-Hall, 1972.Food and Agriculture Organization (FAO). Agricultural MarketingBoards. Rome: FAO, 1974.Hoos, Sidney (ed.). Agricultural Marketing Boards: An InternationalPerspective. Cambridge, Mass.: Ballinger Publishing Co.,1979.Porter, Michael. Competitive Strategy: Techniques for AnalyzingBusiness, Industry, and Competitors. New York: MacmillanFree Press, 1980.Shephard, William. Market Power and Economic Welfare: AnIntroduction. New York: Random House, 1970.Marketing communications and developmentFrey, Frederick W. "Communication and Development." In Handbookof Communication. Edited by Ithiel de Sola Pool andothers. Chicago: Rand McNally College Publishing Co., 1973.Lerner, Daniel. "Toward a Communication Theory of Modernization."In Communications and Political Development. Edited byLucien W. Pye. Princeton: Princeton University Press, 1963.Nielsen, Richard P. "Marketing and Development in LDC'S." ColumbiaJournal of World Business, vol. 9, no. 4 (Winter 1974), pp.46-49.Rao, Y. U. Lakshmana. Communications and Development: AStudy of Two Indian Villages. Minneapolis: University ofMinnesota Press, 1963.Rogers, Everett M., in association with Lynne Svenning. Modernizationamong Peasants: The Impact of Communication. NewYork: Holt, Rinehart & Winston, 1969.UNIDO. "Expert Group Meeting on Marketing Management andStrategy for the Developing World." New York, 1975.Competitive responseHeskett, James L. Marketing. New York: Macmillan, 1976. (Seeespecially chapter 3.)Porter, Michael. Competitive Strategy. (See under "Market structure,"above.)Rodger, Leslie W. Marketing in a Competitive Economy. 3d ed.New York: John Wiley and Sons, 1973.