Agroindustrial project analysi

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32 AGROINDUSTRIAL PROJECT ANALYSISTable 2-1. Preferred Form and Size of Packagingfor Cookies and Crackers in Guatemala(percentage of purchasers polled)CanIncome of purchaserPackage form_and size Low Medium HighSmall 5 9 5Medium 12 27 20Large 15 25 36Total preference 32 61 61BoxSmall 7 8 4Medium 6 6 4Large 9 8 13Total preference 22 22 21Other small packageTotal preference 34 10 14No preferenceTotal preference 12 7 4Source: MARPLAN (Guatemala City, 1972).Figure 3. Illustrative Subsegmentation ProcessGeographyLEthnicityLSexLAgeL Income
Figure 4. Illustrative Segmentation MatrixesIncome and sexIncome A B C DA D M F M F M F MA B C D - _ _-40 South M _ _20-29 M30-39 '- et - - -40-49 0- - - - ~~~~~~~P North-- -50+ Ma. I, Indian; M, mestizo.
Page 1: AgroindustrialProjectAnalysis James
Page 5 and 6: AgroindustrialProject AnalysisJames
Page 7 and 8: ContentsForeword by Ajit MozoomdarP
Page 10 and 11: ForewordAGROINDUSTRY-that is, indus
Page 12 and 13: XPREFACEThe following colleagues ga
Page 15 and 16: IAn OverviewTHE PURPOSE OF THIS BOO
Page 17 and 18: AN OVERVIEW 5ing factory must conte
Page 19 and 20: AN OVERVIEW 7trialization occurs ca
Page 21 and 22: AN OVERVIEW 9Table 1-2. Contributio
Page 23 and 24: AN OVERVIEW 11cent; this far exceed
Page 25 and 26: AN OVERVIEW 13By broadening its agr
Page 27 and 28: AN OVERVIEW 15agroindustries from i
Page 29 and 30: AN OVERVIEW 17focus than indicated
Page 31 and 32: AN OVERVIEW 19be interested in cost
Page 33 and 34: AN OVERVIEW 21that warrant further
Page 35 and 36: AN OVERVIEW 23prises of different s
Page 37 and 38: AN OVERVIEW 25an interactive proces
Page 39 and 40: 2The Marketing FactorTHE VIABILITY
Page 41 and 42: THE MARKETING FACTOR 29testing cons
Page 43: THE MARKETING FACTOR 31product to t
Page 47 and 48: THE MARKETING FACTOR 35ucts are pur
Page 49 and 50: THE MARKETING FACTOR 37decisionmaki
Page 51 and 52: THE MARKETING FACTOR 39gional, nati
Page 53 and 54: Figure 5. Product Life Cycle (PLC)M
Page 55 and 56: THE MARKETING FACTOR 43Institutiona
Page 57 and 58: THE MARKETING FACTOR 45How do insti
Page 59 and 60: THE MARKETING FACTOR 47ssl's may ne
Page 61 and 62: THE MARKETING FACTOR 49the governme
Page 63 and 64: THE MARKETING FACTOR 51consciousnes
Page 65 and 66: THE MARKETING FACTOR 53FUNCTIONS. M
Page 67 and 68: THE MARKETING FACTOR 55the processo
Page 69 and 70: THE MARKETING FACTOR 57Responses by
Page 71 and 72: THE MARKETING FACTOR 59* Likely com
Page 73 and 74: THE MARKETING FACTOR 61Table 2-3. T
Page 75 and 76: THE MARKETING FACTOR 63TIME-SERIES
Page 77 and 78: THE MARKETING FACTOR 65ence of appr
Page 79 and 80: THE MARKETING FACTOR 67Are the data
Page 81 and 82: THE MARKETING FACTOR 69ect's market
Page 83 and 84: THE PROCUREMENT FACTOR 71* Cost. Th
Page 85 and 86: THE PROCUREMENT FACTOR 73the declin
Page 87 and 88: TIIE PROCUREMENT FACTOR 75termine t
Page 89 and 90: THE PROCUREMENT FACTOR 77C- cost pe
Page 91 and 92: THE PROCUREMENT FACTOR 79Figure 7.
Page 93 and 94: TBE PROCUREMENT FACTOR8itomato crop
Page 95 and 96:
THE PROCUREMENT FACTOR 83Storage an
Page 97 and 98:
THE PROCUREMENT FACTOR 85Is there c
Page 99 and 100:
THE PROCUREMENT FACTOR 87desired re
Page 101 and 102:
THE PROCUREMENT FACTOR 89of the qua
Page 103 and 104:
THE PROCUREMENT FACTOR 91Even with
Page 105 and 106:
THE PROCUREMENT FACTOR 93The firm s
Page 107 and 108:
THE PROCUREMENT FACTOR 95A crop's a
Page 109 and 110:
THE PROCUREMENT FACTOR 97Table 3-4.
Page 111 and 112:
THE PROCUREMENT FACTOR 99the transp
Page 113 and 114:
THE PROCUREMENT FACTOR 101credit or
Page 115 and 116:
THE PROCUREMENT FACTOR 103firm's pr
Page 117 and 118:
THE PROCUREMENT FACTOR 105Are multi
Page 119 and 120:
THE PROCUREMENT FACTOR 107Seeds and
Page 121 and 122:
THE PROCUREMENT FACTOR 109tion. Inc
Page 123 and 124:
THE PROCUREMENT FACTOR 111size; emp
Page 125 and 126:
THE PROCUREMENT FACTOR 113Salient p
Page 127 and 128:
THE PROCUREMENT FACTOR 115storage a
Page 129 and 130:
4The Processing FactorTHis STUDY HA
Page 131 and 132:
THE PROCESSING FACTOR 119In milling
Page 133 and 134:
THE PROCESSING FACTOR 121tion that
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n.a., Not applicable.Source: C. Pet
Page 137 and 138:
THE PROCESSING FACTOR 125labor perm
Page 139 and 140:
THE PROCESSING FACTOR 127tions have
Page 141 and 142:
THE PROCESSING FACTOR 129season. Fi
Page 143 and 144:
THE PROCESSING FACTOR 131sensitive
Page 145 and 146:
THE PROCESSING FACTOR 133Table 4-4.
Page 147 and 148:
THE PROCESSING FACTOR 135soluble nu
Page 149 and 150:
THE PROCESSING FACTOR 137Food Produ
Page 151 and 152:
THE PROCESSING FACTOR 139* Fragile
Page 153 and 154:
THE PROCESSING FACTOR 141* Availabi
Page 155 and 156:
THE PROCESSING FACTOR 143the cost o
Page 157 and 158:
THE PROCESSING FACTOR 145cessor in
Page 159 and 160:
THE PROCESSING FACTOR 14715 percent
Page 161 and 162:
THE PROCESSING FACTOR 149and A. The
Page 163 and 164:
THE PROCESSING FACTOR 151example, i
Page 165 and 166:
THE PROCESSING FACTOR 153primary in
Page 167 and 168:
THE PROCESSING FACTOR 155For more c
Page 169 and 170:
THE PROCESSING FACTOR 157farmer's a
Page 171 and 172:
THE PROCESSING FACTOR 159failed to
Page 173 and 174:
THE PROCESSING FACTOR 16rbecause of
Page 175 and 176:
COSTS OF ALTERNATIVE TECHNOLOGY 163
Page 177 and 178:
COSTS OF ALTERNATIVE TECHNOLOGY 165
Page 179 and 180:
can process almost any eration); $0
Page 181 and 182:
Pneumatic Batch or continuous $120,
Page 183 and 184:
of previously driedproducts; best f
Page 185 and 186:
Fluidized Continuous operation $372
Page 187 and 188:
Plate Batch operation for $372,000
Page 189 and 190:
system cookers (probably simi- to t
Page 191 and 192:
CHECKLIST OF CRITICAL QUESTIONS 179
Page 193 and 194:
CHECKLIST OF CRITICAL QUESTIONS 18I
Page 195 and 196:
Page 197 and 198:
Page 199 and 200:
Page 201 and 202:
Page 203 and 204:
Page 205 and 206:
Page 207 and 208:
Page 209 and 210:
Page 211 and 212:
BibliographyTHE FOLLOWING WORKS AUG
Page 213 and 214:
BiBLIOGRAPHY 201Scott, M., J. D. Ma
Page 215 and 216:
BIBLIOGRAPHY 203Forecasting methods
Page 217 and 218:
BIBLIOGRAPHY 205UNIDO. UNIDO Guides
Page 219 and 220:
BIBLIOGRAPHY 207tional Affairs, no.
Page 221 and 222:
IndexAdvertising, 42, 128; promotio
Page 223 and 224:
INDEX 211development planning and,
Page 225 and 226:
INDEX 213Social costs and benefits:
Page 228:
The World BankEconomic Development
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