Agroindustrial project analysi

180 AGROINDUSTRIAL PROJECT ANALYSISEl What size are the competitors' assets and sales?C1 What is each firm's market share?El How have these shares changed over recent years?What is the basis of competition in the industry?C1 How sensitive are these consumers to price?[1 How prevalent is price discounting?C1 How sensitive are consumers to product quality?[1 How do consumers define quality?C1 How sensitive are consumers to brand names?El What kind of special services are given to distributors or retailers,and how often?El At what stage of the product life cycle (PLC) is the industry?El How significant are the barriers to entry from economies ofscale? absolute cost advantages? vertical system control? brandfranchise?How do institutional constraints affect the competitive environment?E What are the effects of economic constraints or incentives?tariffs? quotas? export promotion bonuses? tax credits?El What are the effects of health constraints? sanitary standards?El What are the effects of political constraints? price controls?subsidies? direct government intervention? industrial licensing?El What are the effects of legal constraints? antitrust legislation?patent requirements?The Marketing PlanWas the product adequately designed?El What product characteristics do consumers want?El Which characteristics are most important?El Does the cost of improvements in quality keep the productwithin the consumer's price range?El Have the product's concept and prototype been tested withconsumers?El Do ssi's need government assistance with product design?El What were the results of the product's design tests?El Were further adjustments to the design made?