Agroindustrial project analysi

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ViCONTENTSBy-products 158Summary 160A. Illustrative Costs of Alternative Food-processingTechnology 162B. Checklist of Critical Questions for <strong>Agroindustrial</strong>Project Analysis 178THE MARKETING FACTOR 178Consumer Analysis 178Analysis of the Competitive Environment 179The Marketing Plan 180Demand Forecasting 183THE PROCUREMENT FACTOR 184Adequate Quantity 184Acceptable Quality 187Appropriate Timing 188Reasonable Cost 189Organization of the Procurement System 191THE PROCESSING FACTOR 193Selection of Processing Technology 193Plant Location 194Inventory Management 196Supplies for Processing 197Programming and Control 197By-products 198Bibliography 1991. An Overview 1992. The Marketing Factor 2013. The Procurement Factor 2044. The Processing Factor 205Index 209Figures1. Flow Chart for Agroindustry 162. <strong>Agroindustrial</strong> Marketing Analysis 283. Illustrative Subsegmentation Process 324. Illustrative Segmentation Matrixes 335. Product Life Cycle (PLc) 416. Product Design Process 467. Combined Effect on Output of Increased Plantings and Yields 79S. Peach and Apple Orchard Yields, Valle de Majes, Peru 94
Page 1: AgroindustrialProjectAnalysis James
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Page 7: ContentsForeword by Ajit MozoomdarP
Page 11 and 12: PrefaceTHE SEEDS OF THIS BOOK were
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Figure 6. Product Design ProcessMar
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3The Procurement FactorIN THIS CHAP
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Table 3-3. Seasonal Usage of Rice M
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Figure 8. Peach and Apple Orchard Y
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Table 4-1. Alternative Rice-milling
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Appendix AIllustrative Costs of Alt
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Table A-1. Comparison of Selected D
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Table A-1 (continued)Mode and scale
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Table A-2. Comparison of Selected F
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Table A-3. Comparison of Selected T
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Appendix BChecklist of Critical Que
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210 INDEXCrops (continued) tary sta
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212 INDEXOutlet options. See Retail
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James E. Austin is professor at the
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