204 AGROINDUSTRIAL PROJECT ANALYSISDavar, Rustom S. Modern Marketing Management in the IndianContext. Bombay: Progressive Corporation, 1969.FAO. Marketing Guides. Rome; numbered, titled, and dated asfollows:no. 1, "Marketing Problems and Improvement Programmes,"1975;no. 2, "Marketing Fruit and Vegetables," 2d ed., 1974;no. 3, "Marketing of Livestock and Meat," 2d ed., 1977;no. 4, "Marketing Eggs and Poultry," 4th printing, 1978;no. 6, "Rice Marketing," 1972;no. 7, "Fertilizer Marketing," 1976.Heskett, James L. Marketing. (See "Competitive response," above.)Kotler, Philip. Marketing Decision-making: A Model-building Approach.New York: Holt, Rinehart & Winston, 1971.. Marketing Management: Analysis, Planning, and Control.3d ed. Englewood Cliffs, N.J.: Prentice-Hall, 1976.Lazer, William, and Eugene J. Kelley (eds.). Social Marketing: Perspectivesand Viewpoints. Homewood, Ill.: R. D. Irwin, 1973.McCarthy, E. Jerome. Basic Marketing; A Managerial Approach.5th ed. Homewood, Ill.: R. D. Irwin, 1975.3. The Procurement FactorAmihud, Yakov (ed.). Conference on Bidding and Auctioning. NewYork: New York University Press, 1976.Baily, Peter J. H. Purchasing and Supply Management. 4th ed.London: Chapman and Hall, 1978.Corey, E. Raymond. Procurement Management: Strategy, Organization,and Decision-making. Boston: CBI Publishing Co., 1978.Guthrie, Thomas L., and James C. Snyder. Procurement Planningfor the Commercial Feed Farm. Economic Research Service, U.S.Department of Agriculture. Washington D.C.: U.S. GovernmentPrinting Office, 1973.Lee, L., and D. Dobler. Purchasing and Material Management.New York: McGraw-Hill, 1971.New, Colin. Requirements Planning. New York: John Wiley andSons, 1973.United Nations. A Guide to Industrial Purchasing. ID/82; Salesno. 72.II.B.19. New York, 1972.
BIBLIOGRAPHY 205UNIDO. UNIDO Guides to Information Sources. New York; numbered,titled, and dated as follows:no. 1/rev. 1, "Meat Processing Industry," 1976;no. 3, "Leather and Leather Processing Industry," 1979;no. 4/rev. 1, "Furniture and Joinery Industry," 1977;no. 7/rev. 1, "Vegetable Oil Processing Industry," 1977;no. 11, "Pulp and Paper Industry," 1974;no. 12, "Clothing Industry," 1974;no. 15, "Non-alcoholic Beverage Industry," 1975;no. 19, "Canning Industry," 1975;no. 23, "Dairy Product Manufacturing Industry," 1976;no. 25, "Beer and Wine Industry," 1977;no. 27, "Packaging Industry," 1977;no. 28, "Coffee, Cocoa, Tea, and Spices," 1977.4. The Processing FactorTechnology selectionAsian Productivity Organization. International Subcontracting: ATool of Technology Transfer. Tokyo, 1978.Bhalla, A. S. (ed.). Technology and Employment in Industry.Geneva: International Labour Office (ILO), 1975.Chudson, Walter A., and Louis T. Wells, Jr. The Acquisition ofProprietary Technology by Developing Countries from MultinationalEnterprises: A Review of Issues and Policies. New York:United Nations, Economic and Social Council (Ecosoc), June1973.Crane, Diane. An Inter-organizational Approach to the Developmentof Indigenous Technological Capabilities: Some Reflectionson the Literature. OECD Development Center, Industry and TechnologyOccasional Papers, no. 3. Washington, D.C.: OECD, December1974.Darrow, Ken, and Rick Pam. Appropriate Technology Sourcebook.Stanford: Volunteers in Asia, November 1976.Fitchett, Delbert A. "Capital-Labor Substitution in the ManufacturingSector of Panama." Economic Development and CulturalChange, vol. 4, no. 3 (April 1976), pp. 577-92.
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AgroindustrialProjectAnalysis James
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AgroindustrialProject AnalysisJames
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ContentsForeword by Ajit MozoomdarP
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ForewordAGROINDUSTRY-that is, indus
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XPREFACEThe following colleagues ga
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IAn OverviewTHE PURPOSE OF THIS BOO
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AN OVERVIEW 5ing factory must conte
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AN OVERVIEW 7trialization occurs ca
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AN OVERVIEW 9Table 1-2. Contributio
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AN OVERVIEW 11cent; this far exceed
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AN OVERVIEW 13By broadening its agr
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AN OVERVIEW 15agroindustries from i
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AN OVERVIEW 17focus than indicated
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AN OVERVIEW 19be interested in cost
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AN OVERVIEW 21that warrant further
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AN OVERVIEW 23prises of different s
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AN OVERVIEW 25an interactive proces
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2The Marketing FactorTHE VIABILITY
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THE MARKETING FACTOR 29testing cons
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THE MARKETING FACTOR 31product to t
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Figure 4. Illustrative Segmentation
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THE MARKETING FACTOR 35ucts are pur
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THE MARKETING FACTOR 37decisionmaki
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THE MARKETING FACTOR 39gional, nati
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Figure 5. Product Life Cycle (PLC)M
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THE MARKETING FACTOR 43Institutiona
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THE MARKETING FACTOR 45How do insti
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THE MARKETING FACTOR 47ssl's may ne
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THE MARKETING FACTOR 49the governme
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THE MARKETING FACTOR 51consciousnes
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THE MARKETING FACTOR 53FUNCTIONS. M
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THE MARKETING FACTOR 55the processo
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THE MARKETING FACTOR 57Responses by
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THE MARKETING FACTOR 59* Likely com
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THE MARKETING FACTOR 61Table 2-3. T
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THE MARKETING FACTOR 63TIME-SERIES
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THE MARKETING FACTOR 65ence of appr
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THE MARKETING FACTOR 67Are the data
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THE MARKETING FACTOR 69ect's market
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THE PROCUREMENT FACTOR 71* Cost. Th
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THE PROCUREMENT FACTOR 73the declin
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TIIE PROCUREMENT FACTOR 75termine t
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THE PROCUREMENT FACTOR 77C- cost pe
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THE PROCUREMENT FACTOR 79Figure 7.
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TBE PROCUREMENT FACTOR8itomato crop
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THE PROCUREMENT FACTOR 83Storage an
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THE PROCUREMENT FACTOR 85Is there c
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THE PROCUREMENT FACTOR 87desired re
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THE PROCUREMENT FACTOR 89of the qua
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THE PROCUREMENT FACTOR 91Even with
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THE PROCUREMENT FACTOR 93The firm s
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THE PROCUREMENT FACTOR 95A crop's a
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THE PROCUREMENT FACTOR 97Table 3-4.
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THE PROCUREMENT FACTOR 99the transp
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THE PROCUREMENT FACTOR 101credit or
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THE PROCUREMENT FACTOR 103firm's pr
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THE PROCUREMENT FACTOR 105Are multi
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THE PROCUREMENT FACTOR 107Seeds and
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THE PROCUREMENT FACTOR 109tion. Inc
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THE PROCUREMENT FACTOR 111size; emp
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THE PROCUREMENT FACTOR 113Salient p
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THE PROCUREMENT FACTOR 115storage a
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4The Processing FactorTHis STUDY HA
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THE PROCESSING FACTOR 119In milling
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THE PROCESSING FACTOR 121tion that
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n.a., Not applicable.Source: C. Pet
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THE PROCESSING FACTOR 125labor perm
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THE PROCESSING FACTOR 127tions have
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THE PROCESSING FACTOR 129season. Fi
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THE PROCESSING FACTOR 131sensitive
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THE PROCESSING FACTOR 133Table 4-4.
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THE PROCESSING FACTOR 135soluble nu
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THE PROCESSING FACTOR 137Food Produ
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THE PROCESSING FACTOR 139* Fragile
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THE PROCESSING FACTOR 141* Availabi
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THE PROCESSING FACTOR 143the cost o
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THE PROCESSING FACTOR 145cessor in
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THE PROCESSING FACTOR 14715 percent
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THE PROCESSING FACTOR 149and A. The
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THE PROCESSING FACTOR 151example, i
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- Page 211 and 212: BibliographyTHE FOLLOWING WORKS AUG
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- Page 219 and 220: BIBLIOGRAPHY 207tional Affairs, no.
- Page 221 and 222: IndexAdvertising, 42, 128; promotio
- Page 223 and 224: INDEX 211development planning and,
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- Page 228: The World BankEconomic Development