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Agroindustrial project analysi

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BIBLIOGRAPHY 203Forecasting methodsRao, Vithala R., and James E. Cox, Jr. Sales Forecasting Methods:A Survey of Recent Developments. Cambridge, Mass.: MarketingScience Institute (14 Story Street, Cambridge, Mass. 02138),1978. (Literature review, including an annotated bibliography onsales forecasting.)UNIDO. Manual for the Preparation of Industrial Feasibility StudiesSales no. E.78.II.B.5. New York, 1978. (See especially Annex VIon demand forecasting and Annex VII on market surveys.)Export marketingBasche, James R., Jr. Export Marketing Services and Costs. NewYork: The Conference Board, 1971.Goldberg, Ray A. Agribusiness Management in Developing Countries:Latin America. Cambridge, Mass.: Ballinger Publishing Co.,1974.Organization of American States (OAS), General Secretariat. Methodsfor Evaluating Latin American Export Operations: A Manualfor New Exporters. Washington, D.C., 1978. (A guide to foreignmarket entry, sales collection, government regulations, forecasting,and financial and production planning and control.)Slyper, Martin P. Assessing Export Potential. London: Gower Press,1972.Terpstra, Vern. International Marketing. 2d ed. Hinsdale, Ill.: DrydenPress, 1978.Marketing managementAnderson, W. Thomas, Jr., Catherine Carlisle Bentley, and Louis K.Sharpe iv. Multidimensional Marketing: Managerial, Societal,Philosophical. Austin, Tex.: Austin Press, 1976.Ball, Martin L. Marketing Concepts and Strategy. 3d ed. Boston:Houghton Mifflin, 1979.Brannen, William H. Successful Marketing for Your Small Business.Englewood Cliffs, N.J.: Prentice-Hall, 1978.Carman, James M., and Kenneth P. Whe. Marketing: Principlesand Methods. 7th ed. Homewood, Ill.: R. D. Irwin, 1973.Christopher, Martin, and Gordon Wells (eds.). Marketing Logisticsand Distribution Planning. London: Allen and Unwin, 1972.

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