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7 Components: the Function Pages - Developers

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Taylor's Division<br />

of Labor<br />

A project as a<br />

concept<br />

256<br />

��<br />

��<br />

��<br />

3. The amount of people, financial means, production means and<br />

equipment available are planned in advance.<br />

However, <strong>the</strong>se characteristics can be used to describe just about<br />

anything from construction projects worth millions to moving furniture<br />

around in an office. Its presumable clearness leads to <strong>the</strong> use of<br />

<strong>the</strong> term in daily language to refer to any random human activity.<br />

After all, it only describes <strong>the</strong> fact that a person predefines his activity<br />

in his head (“plans”), implements <strong>the</strong>m and evaluates <strong>the</strong> altered<br />

reality for fur<strong>the</strong>r action.<br />

But contemporary use of <strong>the</strong> term is not arbitrary. “Regardless of<br />

what your project looks like, you always define it on <strong>the</strong> basis of <strong>the</strong><br />

three same elements: output, start and end date, and resources,” observes<br />

Portny. 2 The word “project” in project management is related<br />

to Taylor's principle of internal division of labor. According to this<br />

principle, all work steps are divided into <strong>the</strong>ir individual components<br />

(in project management, into “projects” and “work packages”) and<br />

standardized. The individual work steps can thus be re-assigned and<br />

resource usage more precisely planned. As a result, efficiency and<br />

productivity of mass production can be increased considerably.<br />

However, prerequisite to this success is <strong>the</strong> exact observance of<br />

schedules and <strong>the</strong> extensive elimination of coincidence. Project and<br />

personnel alike are under central control. 3<br />

The project concept, as it also forms <strong>the</strong> base of <strong>the</strong> wiki philosophy,<br />

counters that of <strong>the</strong> original meaning of “project.” The older<br />

term “project,” stemming from <strong>the</strong> 17 th -century French word “projet,”<br />

has a much broader target and is far less technocratic. It means<br />

something like “design,” “urge forward,” “push out,” “throw forward,”<br />

and “thrust out;” 4 all more reminiscent of <strong>the</strong> English verb<br />

“to project.” The wiki philosophy, too, deals with reformulating systematic<br />

action, but with <strong>the</strong> intent of moving from passive reaction<br />

and optimization to rational planning. Here, too, <strong>the</strong> focus is on efficiency<br />

and cost-benefit issues, but <strong>the</strong> reaction to <strong>the</strong>se requirements<br />

is different. The goal, which is far less clear, is not completely based<br />

on <strong>the</strong> primacy of an increase in corporate earnings. It is based on an<br />

idea of “people in free cooperation” (Spehr), aimed at promoting <strong>the</strong><br />

2 Portny 2001, 27.<br />

3 The boom of “projects” in <strong>the</strong> working world fits in with a redesigning<br />

of production, right up to greater flexibility of employment relationships<br />

with <strong>the</strong> goal of a reduction in wage costs and a simultaneous<br />

integration of <strong>the</strong> immediate producers with more responsible<br />

autonomy (see Candeias 2004, 179).<br />

4 See Kluge 2002, 722.<br />

17 Preliminary Thoughts

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