SEEU Review vol. 6 Nr. 2 (pdf) - South East European University

SEEU Review Volume 6, No. 2, 2010regional e-commerce website, specifically B2B e-commerce?” where wehave 100% positive feedback, supporting our idea that regional e-marketplace is important to be created and promoted by all the stakeholdersof the Macedonian economy, where will be a greater benefit.ConclusionEven though Macedonia showed slow development of broadband sectorafter the independence proclamation, having suffered severe economicproblems, the country has managed to catch up to its European neighbors.Clearly there is an unused potential for e-commerce implementation in thiscountry and other developing countries.SME’s as the backbone of the economy should move towardsimplementation of B2B e-commerce in their businesses so they can penetrateglobal markets, increase sales and change the traditional way of doingbusiness.The major barrier for SME’s from Macedonia and the region to enterB2B e-commerce is the cost of implementation of B2B standards. This iswhy e-marketplaces can help by linking suppliers and demanders in one“portal”.It is a fact that SMEs in Macedonia have high level of Internet usage butthey do lack the use of e-commerce and e-orders. Therefore the ICTstakeholders in Macedonia should propose a strategy for B2B e-commerceusage, through the implementation of national or regional e-marketplacewhere all the companies can benefit of its services.111