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Economic Impacts of Parks, Rivers, Trails and Greenways

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3.8 Preparing an <strong>Economic</strong> Impact Pr<strong>of</strong>ile for Golden Gate NationalRecreation Area3.8.1 IntroductionGolden Gate National Recreation Area (GGNRA) protects a diverse array <strong>of</strong> coastalecosystems, l<strong>and</strong>scapes <strong>and</strong> historic sites for over 20 million annual visits today as well asfor future generations. GGNRA’s value includes natural <strong>and</strong> cultural features <strong>and</strong> numerousrecreational opportunities. GGNRA has great economic importance as well. To date, dataregarding economic impacts <strong>and</strong> benefits have not been systematically <strong>and</strong>comprehensively collected <strong>and</strong> analyzed. An economic impact <strong>and</strong> benefit pr<strong>of</strong>ile wouldprovide a comprehensive view <strong>of</strong> how GGNRA benefits local, regional <strong>and</strong> nationaleconomies, as well as local residents <strong>and</strong> gateway communities.An economic analysis pr<strong>of</strong>ile would demonstrate how GGNRA delivers collective publicbenefits to the greater Bay Area community <strong>and</strong> beyond. This would prove useful injustifying the allocation <strong>of</strong> resources <strong>and</strong> convincing elected <strong>of</strong>ficials <strong>and</strong> decision-makers<strong>of</strong> the merits <strong>of</strong> GGNRA to people who may not even participate in its programs or use itsfacilities as well as to those who are active users. This document outlines the components <strong>of</strong>an economic analysis pr<strong>of</strong>ile that could be undertaken to fill the current gap inunderst<strong>and</strong>ing GGNRA’s economic impacts. It provides a roadmap for acquiring thenecessary information to paint a more complete picture <strong>of</strong> the various economic impacts<strong>and</strong> benefits <strong>of</strong> the region, ranging from increases in property value to exp<strong>and</strong>ed localbusinesses <strong>and</strong> sustainable tourism. Each aspect taken on its own <strong>of</strong>fers valuable insight <strong>and</strong>can be useful in its own right. Taken together, they provide a thorough economic analysisstressing the value added by GGNRA.3.8.2 Aspects <strong>of</strong> an <strong>Economic</strong> Impact Pr<strong>of</strong>ileThe main aspects <strong>of</strong> GGNRA’s economic impact pr<strong>of</strong>ile that could be measured areoutlined in the table below. They mirror the chapters being developed for the 2004 version<strong>of</strong> the NPS resource book, “<strong>Economic</strong> <strong>Impacts</strong> <strong>of</strong> <strong>Parks</strong>, <strong>Rivers</strong>, <strong>Trails</strong> <strong>and</strong> <strong>Greenways</strong>.” Aswith the overall h<strong>and</strong>book, Richard Bole <strong>and</strong> I each wrote chapters individually. In order toprovide a complete picture <strong>of</strong> what the economic impact pr<strong>of</strong>ile looks like, all chapters areincluded in this section. However credit goes to Richard Bole for writing the chapters onReal Property Values, Green Infrastructure, Corporate Relocation <strong>and</strong> Retention, <strong>and</strong>Retirement Relocation <strong>and</strong> Retention.Table 54.SectionAgency ExpendituresSections in GGNRA <strong>Economic</strong> Impact Pr<strong>of</strong>ileDescriptionNPS <strong>and</strong> its partner agencies that are responsible formanaging the parks support local businesses by their payroll<strong>and</strong> purchases <strong>of</strong> supplies <strong>and</strong> services. Capital projects130

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