contracts that gross over $800 million annually. These concessioners employ over25,000 hospitality industry employees during peak seasons <strong>and</strong> they <strong>of</strong>fer services thatare not provided by National Park Service personnel ranging from food, lodging, <strong>and</strong>gas stations to white water rafting adventures. By welcoming the private sector as apartner in park operations, the National Park Service broadens the economic base <strong>of</strong> theregion in general <strong>and</strong> the communities surrounding the parks in particular (NationalPark Service, 2004).Alcatraz evening tours for the general public are not held on Tuesdays <strong>and</strong> Wednesdays,because these are low-dem<strong>and</strong> days. On these "dark nights," the isl<strong>and</strong> is available forprivate tours <strong>and</strong> special events, such as the Wells Fargo Private Tour <strong>and</strong> Receptionheld in July 2004. The company brought 125 guests from around the country <strong>and</strong> paidfor National Park Service rangers overtime corporate salaries to provide programs <strong>and</strong>tours for the group. It also set up a catered reception on the isl<strong>and</strong>, complying withstrict guidelines governing food preparation <strong>and</strong> site use. Total costs <strong>of</strong> producing theevent, including catering, production, <strong>and</strong> water transportation, amounted to $50,000,including $10,600 paid to the Golden Gate National Recreation Area for permit costrecovery. The entire group stayed at the Argonaut Hotel, which is a concessioner <strong>of</strong>San Francisco Maritime National Historic Park (Evenson, 2004).Revenues <strong>and</strong> benefits may also be generated through agricultural leases within a park orgreenway, or via the gross value <strong>of</strong> pasture <strong>and</strong> range production value. For example, theEast Bay Regional Park District in California permits grazing on 57,400 acres <strong>of</strong> its l<strong>and</strong>,which represents about 14% <strong>of</strong> the total grazing l<strong>and</strong> available in the San Francisco EastBay. The County Agricultural Commissioner’s reports for the East Bay imply an annualvalue <strong>of</strong> $12.90 per acre <strong>of</strong> grazing l<strong>and</strong>. As a result, application <strong>of</strong> this average value peracre yields an estimate <strong>of</strong> gross District pasture <strong>and</strong> range production value <strong>of</strong> $740,000each year (East Bay Regional Park District, 2000).The Shasta Valley Wildlife Area in northern California, managed by the Department<strong>of</strong> Fish <strong>and</strong> Game, receives between $15,000 <strong>and</strong> $18,000 annually in exchange forgrazing leases. The funds are used to help cover the costs <strong>of</strong> operations <strong>and</strong>improvements on the wildlife areas where the money was collected. Wildlife habitatis maintained for greater s<strong>and</strong>hill cranes, in particular, a long-legged bird thatoccupies shallow wetl<strong>and</strong>s <strong>and</strong> open wet meadows <strong>and</strong> fields, <strong>and</strong> is listed as athreatened species in California. Cattle grazing is scheduled <strong>and</strong> located in areas thatdo not impact nesting <strong>and</strong> rearing <strong>of</strong> young birds, but the cranes prefer grazed areasover those that have not been grazed. Proceeds from leases are used to stabilizewetl<strong>and</strong> areas for the birds to nest in <strong>and</strong> to improve public-use facilities. TheDepartment <strong>of</strong> Fish <strong>and</strong> Game maintains nearly 10 miles <strong>of</strong> gravel dirt road open tothe public <strong>and</strong> <strong>of</strong>ten used by hikers <strong>and</strong> birders, parking areas, fish passage facilities<strong>and</strong> fish screens along a tributary to the Shasta River, as well as an outdoorclassroom with a teaching area <strong>and</strong> hiking trail used by schoolchildren. (Smith,2004)Another type <strong>of</strong> revenue is generated between telecommunications <strong>and</strong> utility companies<strong>and</strong> the entities managing parks <strong>and</strong> trails. Telecommunications <strong>and</strong> utilities companies, for21
example, have made agreements to route fiber-optics or install equipment within trailcorridors in return for financial compensation, which is <strong>of</strong>ten used to build <strong>and</strong> maintain thetrail. Potentially compatible utilities that might generate income include: cable televisionwires, gas, sewer, <strong>and</strong> water pipelines, <strong>and</strong> electric transmission <strong>and</strong> distribution lines.The Northern Virginia Regional Park Authority has several license agreements,including two with fiber optic companies for routing along the Washington & OldDominion Railroad Regional Park (W&OD Trail). One license covers a 30-mile stretch<strong>of</strong> trail <strong>and</strong> generates $435,000 a year. The second covers 10 miles <strong>and</strong> generates$244,000 annually. The agreements have inflation factors built in so fees are adjustedevery 3 years. Both are long term licenses, for example, 20 years with 20-year optionalrenewals <strong>and</strong> renegotiation afterward. The annual payments received from theseagreements are placed in a restricted fund <strong>and</strong> used primarily for trail improvements.The Park Authority also has six cell phone power/telecommunication agreements inplace which each generate $20,000 a year. Because the trail has existing structures forelectric transmission lines already in place, telecommunication companies <strong>of</strong>ten makerequests to install cell equipment such as antennas, <strong>and</strong> lease the space around the towerfor ground equipment. In Bull Run Regional Park, a contract for a free-st<strong>and</strong>ingtelecommunications monopole that is located away from public use areas generates$80,000 annually (Rudacille, 2004).Wisconsin’s Glacial Drumlin State Trail received a one-time fee <strong>of</strong> $8,300/mile fromUnited Telecom for an easement along about 45 miles <strong>of</strong> trail in the mid-1980s. UnitedTelecom also graded <strong>and</strong> surfaced the rail-trail after the rails <strong>and</strong> ties were removed,<strong>and</strong> put down limestone gravel as part <strong>of</strong> the easement agreement. Because theeasement was not exclusive, the Trail also partnered with Williams Communication tolay fiber optic cables in 1999 <strong>and</strong> received about $30,000. Williams Communicationalso re-graded the surface <strong>of</strong> part <strong>of</strong> the trail which had been used by snowmobilers <strong>and</strong>was no longer suitable for inline skaters. Thirteen miles <strong>of</strong> the trail are now asphalt <strong>and</strong>it is one <strong>of</strong> Wisconsin’s best bike trails. The Trail also has several easements for gaslines (Muzik, 2004).Other partnerships that could be considered are packaged recreation services for visitors,<strong>and</strong> alliances with communities around the park or trail for marketing purposes. Packagingmeans that the park or trail agency works with support services, such as transportation,restaurant <strong>and</strong> hotel if required, to present a total recreation or leisure experience topotential visitors. This strategy may be particularly useful in targeting non-local groups <strong>and</strong>in repositioning the agency as a key player in tourism <strong>and</strong> economic development. Linkingwith a tourism agency has the added benefit <strong>of</strong> sharing resources. Tourism agencies <strong>of</strong>tenhave resources available for promotion, while most park <strong>and</strong> recreation agencies do not. Onthe other h<strong>and</strong>, tourism agencies usually do not directly produce programs <strong>and</strong> services, butmany park departments have special-event coordinators with that expertise (Crompton,2000). Other alliances could be formed regionally among communities located around apark in order to better attract visitors. Together, they will be better able to market <strong>and</strong>promote the parks or trails as a destination <strong>and</strong> to point out its multiple benefits (Bichis-Lupas, 2001).22
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- Page 58 and 59: League ofAmericanBicyclistsNational
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Table 39. Visitors and Spending in
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2003). Data from California Departm
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over 2003, despite high gas prices,
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management changes or actions are e
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accommodations used, and other trip
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http://www.ncdot.org/transit/bicycl
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3.5 Estimating the Effects of Spend
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“leakage” of money from the reg
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Keep in mind that multipliers are s
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3.5.4 How to Use These Rationales i
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economy, only those expenditures th
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For example, be aware of the differ
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3.6 Health Care and FitnessThis sec
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active, approximately $575 million
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already had one heart attacko Impro
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uilt as part of sound policy to pro
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accounting for 14 million disabilit
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park amenities available or do not
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National Coalitionfor PromotingPhys
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100% of all health benefits to a si
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Pratt M, Macera CA, Wang G. 2000. H
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costs than normal weight; moderate
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References for Additional Informati
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3.7 Benefit EstimationParks, rivers
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Table 47.Forecasted Average Benefit
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Table 48.CriteriaRecreationExperien
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people using carefully designed and
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special government funds for causes
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Loomis, J. B., and White, D.S. 1996
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Economic Assessment for the Necedah
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Commercial UsesExpenditures byResid
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Outcomes Expenditures by GGNRA mana
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local transportation admissions and
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3.8.8 Educational ValueWhile it may
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the same municipality that are furt
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that do require storm water managem
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Summary of ActionsSimilar to corpor
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3.9 Resource Book AppendicesSeveral
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6. Spending in the area. Please rep
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local economy aren’t bringing in
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4 ConclusionIn 1995, the National P