Introduction to Cognitive Psychology - Department of Psychological ...

Greg Francis 1/7/11Choosing a job: 1!! You have decided to leave your current job. The jobinvolves only a ten-minute commute, which you ratherlike. But your job leaves you isolated from coworkersfor long periods of time. Your search for a new job hasgiven you two options and now you must choosebetween them. Which job would you prefer?!! Job A: Limited contact with others, commuting time 20minutes.70%!! Job B: Moderately sociable, commuting time 60minutes.Loss aversion!! In each case the subjects tend to choose the optionthat produces the least loss! keep sociable coworkers in version 1! minimizing commuting time in version 2!! Note, this means subjects are not just choosing whatthey perceive to be the best job overall (again, notlooking at the bottom line)! but are instead choosing the best job relative to the currentsituation!! a very strange phenomenon!Purdue UniversityPurdue UniversityConclusions!! Influences on decision making!! Framing effects!! Risk aversion (perceived gains)!! Risk seeking (perceived losses)!! Loss aversion!! Problem solving!! Expertise!! Analogy!! Set effects!functional fixedness!! InsightNext time!! What does that “aha!” feeling mean?Purdue UniversityPurdue UniversityPSY200 Cognitive Psychology 5