Introduction to Cognitive Psychology - Department of Psychological ...

Prof. Greg Francis 1/2/13Stroop effectStroop effectWord name interferes with ink colornaming ink color does not generally interfere withword naming lots of studies on Stroop effectMany effects that are similar to it Simon effect for pointingYou can try them both on CogLab Not required, no creditPurdue UniversityPurdue UniversityExplanationWord reading is well practiced especially among college undergraduatesConclusionsMethods of studying attention attentional blink so it occurs quickly and is automaticColor naming is unpracticed, so it occursslowly and requires attention visual search Stroop taskCharacteristics of attention timingWith two tasks, both trying to report on a color the automatic one tends to mess up theunpracticed one, it takes more mental effort (andtime) to do the unpracticed task role of perceptual featuresAutomaticityPurdue UniversityPurdue UniversityNext timeIntersection of attention, perception, and memory Iconic memory echoic memorySerial position curvesCogLab on Partial report due!Why telephone operators seem rude.Purdue UniversityPSY 200: Intro. to Cognitive Psychology 6