in a Dynamic Environment - Domain-b

“Nielsen is moving quickly to transform an outstanding group of operatingbusinesses into an integrated, market-focused organization that delivershigh-value information services to our clients. We selected TCS as a valuedstrategic partner to help us simplify our IT infrastructure, applicationplatforms and operational practices, support the development ofintegrated solutions, and give us greater flexibility to respond quickly tochanges in the global marketplace. We are delighted with the results thatTCS has delivered across our businesses, and are incredibly impressed withthe outstanding leadership of Ramadorai, who has been involved with usevery step of the way. We look forward to a long and productiverelationship.”Dave L Calhoun,Chairman and CEO, The Nielsen CompanyLeadership: 2004-2009Under the leadership of R N Tata, TCS and Tata Group Chairman,the Company went ahead with its IPO in 2004.This set the stagefor the next phase of growth for a Company that had crossed thebillion dollar mark in revenues in 2003 and was looking todoubleitsrevenuesevery18-24months.Post-listing, India’s largest IT Company was firmly in the spotlight,not only as the jewel in the Tata Group’s crown but also because ofits growing global presence. Investments in new regions like LatinAmerica, China and Eastern Europe was creating an emergingglobal giant in the industry, headquartered in India.TCS’ rapid pace of growth can be gauged from the enormousgrowth in the number of people hired, which increased over sixtimes from 2001-02 to date, with the firm crossing the 100,000-markintermsofemployeesin2007.Concurrently, a strong talent localisation initiative was beingdriven by Ramadorai, as the number of non-Indian employeesrapidly increased to stand at over 10,000 at the end of 2008-09,including 1,200 people in China and over 6,000 people in LatinAmerica, creating a multi-national, multi-cultural globalorganisation. The Company’s greatest asset is its youngworkforcewhoseenergyandvitalitypermeatesbeyondTCSand into the community, through employee engagementchannels like Maitree, which offer youngsters the opportunitytocontributeindifferentareasofcommunitywellbeing,suchaseducation,healthcareandconservation.Strategic acquisitions also started playing a role to positionTCSfor future growth. CMC was acquired in 2001 to expand itspresence in the domestic market and joint ventures in the BPOspace were acquired by TCS prior to the IPO. Later in 2005 and2006, the Company acquired FNS, an Australian softwareproductsfirmandComicrom,aBPOcompanyinChile.Together with other organic growth initiatives like theexpansion into Brazil, Mexico, China and Hungary as well as bysetting up strategic units to pursue new opportunities in thefinancial services products space or new services like RemoteInfrastructure Management and Platform-based BPO, TCS setthe stage for positioning its brand and its offerings in a uniquemannertoglobalcustomers.The culmination of all these led to the Company’s offerings ofTMGlobal Network Delivery Model (GNDM ) across India, China,Europe, US and Latin America as well as its integrated fullservices offerings, all backed by the promise of certainty ofexperience for customers. In 2007, this value articulation of“Experience certainty” was formally introduced, accepted andvalidatedbyglobalcustomers.TCS Annual Report 2008-09 | 11