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in a Dynamic Environment - Domain-b

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Annexure to the Directors’ ReportParticulars pursuant to Companies (Disclosure of particulars <strong>in</strong> the Report of Board of Directors) Rules, 1988CONSERVATION OF ENERGYThe operations of the Company <strong>in</strong>volve low energy consumption. Adequate measures have, however, been taken toconserve energy.TECHNOLOGY ABSORPTION, ADAPTATION AND INNOVATIONThe Company cont<strong>in</strong>ues to use the latest technologies for improv<strong>in</strong>g the productivity and quality of its services andproducts.RESEARCH & DEVELOPMENT (R&D)Specific areas <strong>in</strong> which R&D was carried out by the CompanyTCS' Chief Technology Office (CTO) and R&D function align closely to support TCS' bus<strong>in</strong>ess objectives. iConnect, theInnovations market<strong>in</strong>g group, owns the mission of facilitat<strong>in</strong>g better communication between the CTO and R&Dfunctions, and all stakeholders <strong>in</strong>side and outside TCS. The Innovations Go-to-market team supports the sales teamsto w<strong>in</strong> new bus<strong>in</strong>esses. The Industry Solution Unit (ISU) <strong>in</strong>terface works on creat<strong>in</strong>g solutions based on R&D from theInnovation Labs and the Co-Innovation partners. Co-Innovation comes alive for customers <strong>in</strong> 'Co-Innovation Days' heldfor each strategic customer.TCS' Research is focused on enhanc<strong>in</strong>g outcomes that customers expect from IT as well as <strong>in</strong> Bus<strong>in</strong>ess. MasterCraft andother tools have <strong>in</strong>creased efficiency and productivity. TCS' InstantApps Technology, enabl<strong>in</strong>g flexible and collaborativeapplication development, has delivered agility and sav<strong>in</strong>gs. With managed evolution of IT <strong>in</strong>frastructures,SURe (Sense Understand Respond) framework has helped customers reduce complexity and costs. Web 2.0 toolsenabled Insurance and retail customers get close to their customers, br<strong>in</strong>g<strong>in</strong>g <strong>in</strong> <strong>in</strong>novative bus<strong>in</strong>ess models. TCScont<strong>in</strong>ues to help eng<strong>in</strong>eer<strong>in</strong>g <strong>in</strong>dustries with process tools that optimize performance.TCS' Co-<strong>in</strong>novation Network ("COIN") has expanded, forg<strong>in</strong>g new alliances. Stronger l<strong>in</strong>ks have been created withIndian Institutes of Technology; work is <strong>in</strong> progress with several startups on lead<strong>in</strong>g edge solutions <strong>in</strong> GPRS (GeneralPacket Radio Service) and RFID (Radio Frequency Identification) (for asset track<strong>in</strong>g), Analytics (for <strong>Dynamic</strong> pric<strong>in</strong>g)Web 2.0 (Enterprise network<strong>in</strong>g and collaboration); TCS' carbon footpr<strong>in</strong>t is be<strong>in</strong>g studied to further TCS' <strong>in</strong>ternalgreen <strong>in</strong>itiative with several Co-<strong>in</strong>novation Network partners. Customers are cont<strong>in</strong>ued to be helped to create theirown <strong>in</strong>novation networks based on TCS' network.The CTO Incubation Group, focus<strong>in</strong>g on big bets from 'Inception to Implementation' has made good progress withsolutions and services <strong>in</strong> the areas of advertis<strong>in</strong>g ecosystems, mobile value-added services and digital devices. TheCorporate Tools group promotes the use of tools and enables bus<strong>in</strong>ess units to deliver cont<strong>in</strong>uously improv<strong>in</strong>gproductivity and quality of services to customers.Internally, TCS CTO and R&D, sponsored several <strong>in</strong>itiatives to foster TCS' culture of <strong>in</strong>novation. The TCS Top 10 cod<strong>in</strong>gchallenge open to associates across organizational units <strong>in</strong> the enterprise, created a buzz among programmers <strong>in</strong>every region and geography. Web 2.0 platforms such as JustAsk and IdeaMax were deployed to capture tacitknowledge as well as <strong>in</strong>novative ideas with<strong>in</strong> the enterprise and were adopted eagerly.The Company's R&D function has grown with the number of PhDs more than doubled and has attracted top talentfrom notable universities across the world. Further, the research <strong>in</strong>ternship program br<strong>in</strong>gs <strong>in</strong>terns from many worldclass universities.TCS has hosted and participated <strong>in</strong> several events, creat<strong>in</strong>g a rich and <strong>in</strong>teractive environment for the researchers.The 7 th TCS Excellence <strong>in</strong> Computer Science Week (TECS Week 2009) was held at the TCS Innovation Labs with experts29

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