in a Dynamic Environment - Domain-b

2.6 Organisation: From April 2008, TCS effecteda organizational restructuring aimed ataligning the organization closely to theCompany’s business strategy and operatingimperatives. The new organization consists ofindividual business units structured as industrysolution units for the major markets in the USAand Europe; independent business units in newgrowth markets like India, Asia Pacific, LatinAmerica, Middle-east and Africa; and strategicbusiness units to drive new non-linear growthinitiatives.The integrated customer-centric units helpenhance customer focus, drive operationalagility and address new growth opportunitiesin the market. The new ‘global operating model’has provided customers with a single view ofthe Company, encompassing project deliveryand relationship management and enabled asharper focus on the customer. This newoperating model has stabilized during the yearand is delivering value to the customers.The flat structure, enables closer collaborationamong the leadership teams in each operatingunit which helps the Company remain agile andadapt to rapidly changing market conditionsacross industries and markets. It enables theCompany to retain talent as it provides greaterleadership opportunities across theorganization and enables each business unit tohave the space and headroom to grow withoutlosing the benefits derived from TCS’ scale, sizeand geographical reach.The new organizational framework ultimatelyhelps to ensure that customers can ‘ExperienceCertainty’ in their relationship with TCS as itprovides a clear customer focus and enables usto be close to the customer as a virtual extensionof their organization.2.7 TCS’ Global Footprint: The Company isinvesting in developing and optimizing its globalpresence, in order to pursue opportunities inglobal markets on an ongoing basis and has140 offices in 42 countries as well as 101 solutioncenters in 18 countries. The Company has 8near-shore solution centers in 7 countries and93 global solution centers in 27 locations in 10countries. (See Chart 13)The TCS sales organisation has been aligned tomeet the needs of the customers. As at March31, 2009, TCS had 23 offices in USA and Canada,11 offices in 7 countries in Iberoamerica, 9offices in UK and Ireland, 22 offices in 12countries in Europe, 18 offices in 12 countriesin the Asia Pacific region and 7 offices in 6countries in the Middle East and Africa. In India,TCS had 56 offices in 13 locations.Chart 13: TCS’ Global FootprintAs on 31 st March 20092.8 Market Presence: In terms of geographies theCompany continues to grow in multiplegeographies, particularly in mature marketslike North America and Europe including theUnited Kingdom, The Company has increasedits focus on the Western European markets likeGermany, France, Benelux and the Nordic regionas well as emerging markets like Latin Americaand Asia Pacific regions. The Company has alsobeen investing in emerging markets such as theMiddle East, Africa and Eastern Europe,identified as future high growth markets. TCS’geographical growth strategy has a twopronged approach focused on major marketsand new growth markets.2.9 Major Markets: The Company continues tofocus on serving large global clients andgrowing its business in the major markets,namely North America, Western Europe, theUK and Ireland. The key focus in these maturemarkets is on growing our wallet share in keycustomer accounts and penetration of new keyaccounts using our integrated full services andthe GNDM TM offerings through a verticalapproach. This focus allows the Company topush for aggressive growth using a client centricstrategy. The Company has numerous multiyearrelationships established with globalmultinationals in these markets and has beenproviding them a multiple range of services.2.10 New Growth Markets: The Company has beeninvesting in emerging or new growth marketssince 2003 and has achieved significant size andscale in Latin American markets like Brazil,Chile, Mexico, Argentina, Colombia and Ecuador,where over 6,000 professionals are workingwith global, regional and national corporations.We have increased our presence in the AsiaPacific region including China and the otherAsean countries, as well as Eastern Europe,Middle-East and Africa. The Company continuesto remain committed to investing in the fastdeveloping market in India. New growth53