in a Dynamic Environment - Domain-b

Annual Report 2008-09markets have the potential to be significantrevenue drivers over the long-term.2.11 Industry Solution Units: In order to retain asharp customer focus in key global accounts andenhance customer centricity across theorganization, the Company has establishedIndustry Solution Units (ISUs) along industryverticals in major markets where the Companyhas sizable presence. The list of IndustrySolutions Unit includes: Banking and FinancialServices, Insurance, Telecom, Manufacturing,Retail and Distribution, Life Science andHealthcare, Media and Information, Hi-tech,Government, Energy Resources and Utilities andTravel and Hospitality.2.12 Strategic Growth Business: The Companyestablished three Strategic Growth Businesses:2.12.1 TCS Financial Solutions: TCS FinancialSolutions creates value for financial institutionsacross the globe by leveraging its integratedfinancial services applications platform, TCSBαNCS, for the global banking, capital marketsand insurance industries. By focusing onincreasing efficiency levels for its customersthrough a co-innovative network ofpartnerships and sharing of best practices, TCSFinancial Solutions won 37 new customersacross advanced and emerging markets, whiledelivering the experience of certainty by goinglive on-time and within budgets to 41 customersin the fiscal year 2009.TCS BαNCS won and received evaluations andaccolades, both from international institutionsand industry analysts in financial services,throughout the year.TCS Financial Solutions debuted as aLeader in Forrester Wave: Global BankingPlatforms, Q1 2009TCS BαNCS improved its ranking tonumber 6 and TCS is the highest rankedIndian IT firm, in the annual survey“FinTech 100” by ‘The American Banker’a leading research firmTCS BαNCS was selected for the premierBenchmarking International Systems &Services (B.I.S.S.) Award “System of theYear” for having the highest aggregatescore across all three market sectors ofAsset Manager, Broker/Dealer andCustodian for the broad range of itssystem modules including Integration,Compliance, Corporate Finance andCorporate Actions. TCS BαNCS also gainedthe B.I.S.S. Corporate ActionsAccreditation in all three market sectorsfor the sixth year running.2.12.2 Platform Based BPO: Platform based BusinessProcess Outsourcing (BPO) is an outsourcingmodel in which the Company utilizes establishedtechnology platforms to provide businesssolutions and services to customers forexecuting highly standardized processes.The strategic driver behind such a serviceoffering from the Company is the increasedrecognition amongst organizations thatsignificant leverage opportunities exists insharing costs and investments for executingcritical business processes. TCS believes that itsability to create and deliver value to customerswill be superior when it controls all aspects -people, process and technology - of suchbusiness areas. TCS essentially envisagescreating business process utility services, whichcombine the best of applications, infrastructureand BPO services.The Company started the Platform BPO unit inApril 2008 as a strategic growth business unit.The platform BPO unit has seen good tractionin Human Resource Outsourcing (HRO)platform, and has conceptualized and creatednew Platforms in select areas of Finance &Accounting (F&A), Procurement and Analytics.TCS is working closely with partners to takethese growth opportunities to the market.As per analyst estimates, Platform BPO whichconstitutes 5-10% of the overall BPO servicesmarket today (~$190 billion) is expected toincrease to around 15% by 2010.2.12.3 Small and Medium Business: The Companyhas launched the Small and Medium Business(SMB) Strategic Business Unit (SBU) with theobjective of offering “IT-as-a-Service”framework. This is an innovative business modelin terms of providing and managing IT remotely,and charging for these services on subscriptionbasis. SMBs are getting the experience ofcustomized low-cost solutions, scalable to theirgrowing business needs. The service is modeledon the “pay-as-you-use” and “build-as-yougrow”paradigms.The services and solutions within “IT-as-aservice”include the core business applicationssuch as ERP, CRM, Finance and accounting amongothers.2.13 Services and Offerings: The details of theCompany’s Service Offerings are discussedbelow.2.13.1 IT Solutions and Services: These servicesinclude: Application Development andMaintenance, Migration and Re-engineering aswell as Package Implementation services. The54