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in a Dynamic Environment - Domain-b

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Annual Report 2008-09 Consistent project managementprocesses and tools.Multi-Tiered Infrastructure Multi-cont<strong>in</strong>ent and <strong>in</strong>terconnecteddevelopment center network State-of-the-art telecommunicationsnetwork with redundancies Global collaboration tools.2.3 Integrated Full Services Offer<strong>in</strong>g: TheCompany cont<strong>in</strong>ues to build on its ‘Full ServicesOffer<strong>in</strong>g’ that offer global customers an<strong>in</strong>tegrated portfolio of services <strong>in</strong>clud<strong>in</strong>g acomprehensive range of IT and Applicationrelated services, Remote InfrastructureManagement, BPO and Eng<strong>in</strong>eer<strong>in</strong>g services,front-ended by a strong, doma<strong>in</strong>- led GlobalConsult<strong>in</strong>g Practice. This suite of <strong>in</strong>tegratedservices cont<strong>in</strong>ues to present an excit<strong>in</strong>g valueproposition for global corporations and isga<strong>in</strong><strong>in</strong>g traction <strong>in</strong> the market place. Theoperational strategy captures the entire valuecha<strong>in</strong> of IT - from consult<strong>in</strong>g to products andsolutions and from implementation to support.2.4 Strategic Acquisitions: In addition tosusta<strong>in</strong><strong>in</strong>g strong organic growth, the Companycont<strong>in</strong>ues to closely look at acquisitions that arestrategic <strong>in</strong> nature. Through <strong>in</strong>organic meansthe Company may look to fill gaps <strong>in</strong> its servicesportfolio, enter new geographies or marketsegments as well as <strong>in</strong>source doma<strong>in</strong> andtechnology expertise. The strategic acquisitionsdone over the years which have created newcapabilities with<strong>in</strong> the Company have startedyield<strong>in</strong>g synergistic growth.With the acquisition of the captive BPO unit ofCitigroup the Company supplemented itsportfolio of offer<strong>in</strong>gs for the global bank<strong>in</strong>gand f<strong>in</strong>ancial services <strong>in</strong>dustry by add<strong>in</strong>gbank<strong>in</strong>g operations capabilities. The acquisitionbrought over 12,000 consultants with strongdoma<strong>in</strong> expertise <strong>in</strong>to the TCS fold. Along withTCS’ strong Bank<strong>in</strong>g and F<strong>in</strong>ancial Services (BFS)expertise, end-to-end offer<strong>in</strong>gs, comprehensiveproduct suite and scalable processes theCompany believes it is well positioned to servicethe <strong>in</strong>tegrated IT-BPO needs of its customers <strong>in</strong>the fast chang<strong>in</strong>g BFS landscape. The significantstrategic value creation which was the driverof this strategic acquisition by TCS was creationof a sizable bus<strong>in</strong>ess with market leadershipposition. Post the acquisition, TCS has becomethe second largest <strong>in</strong>tegrated BPO player fromIndia with over 25,000 professionals. The BPOoperations now encompass seven verticals,execut<strong>in</strong>g over one billion plus transactions,with full services capability, 24x7 operations andmulti-doma<strong>in</strong>, multi delivery locations acrossthe globe.2.5 Non L<strong>in</strong>ear Growth Strategies: As a longtermstrategy, the Company cont<strong>in</strong>ues to <strong>in</strong>vest<strong>in</strong> Non-L<strong>in</strong>ear Growth <strong>in</strong>itiatives that will allowthe Company to drive revenue growth withoutcommensurate growth <strong>in</strong> the number of peopleemployed. The Company is focused on threegrowth <strong>in</strong>itiatives.2.5.1 Asset Leveraged Solutions: The Companycont<strong>in</strong>ues to <strong>in</strong>vest <strong>in</strong> build<strong>in</strong>g products andsolutions for select verticals and markets. Onepillar of this <strong>in</strong>itiative is the strategic bus<strong>in</strong>essunit, TCS F<strong>in</strong>ancial Solutions, that is focused onbuild<strong>in</strong>g and sell<strong>in</strong>g software products to theglobal f<strong>in</strong>ancial services <strong>in</strong>dustry from capitalmarkets and securities trad<strong>in</strong>g and settlementto core bank<strong>in</strong>g products and other risk,compliance and private bank<strong>in</strong>g products. Otherverticals where the Company is build<strong>in</strong>g <strong>in</strong>frameworks and solutions <strong>in</strong>clude thegovernment and life sciences verticals.2.5.2 Platform-based BPO: Platform-based BPO,which <strong>in</strong>volves comb<strong>in</strong><strong>in</strong>g IT with operations tocreate a standardized technology-led platformfor process execution, is an important longtermnon-l<strong>in</strong>ear growth <strong>in</strong>itiative for theCompany. We have already launched a fewplatforms <strong>in</strong> areas like life and pensionsprocess<strong>in</strong>g, human resource outsourc<strong>in</strong>g andlook forward to launch<strong>in</strong>g new platforms <strong>in</strong>f<strong>in</strong>ance and account<strong>in</strong>g as well as procurement.2.5.3 Small and Medium Bus<strong>in</strong>ess Initiative: TCShas recently launched a new ‘IT as a service’ forSmall and Medium Bus<strong>in</strong>ess (SMB) sector,<strong>in</strong>itially <strong>in</strong> India. Given the complexities <strong>in</strong>volved<strong>in</strong> the SMB sector adopt<strong>in</strong>g IT, the Companysoffer<strong>in</strong>g that allows SMB firms to use IT on apay-as-you-use model greatly simplifies ITadoption and allows SMB firms to leveragetechnology to grow their bus<strong>in</strong>ess and becomemore competitive. Once matured, this modelwill be leveraged <strong>in</strong> other markets which havea significant presence of SMBs.52

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