Annual Report 2011 - Skanska

MissionSkanska’s mission is to develop, buildand maintain the physical environmentfor living, traveling and working.VisionSkanska shall be a leader in its homemarkets – the customer’s first choice – inconstruction and project development.Overall goalsSkanska shall generate customer and shareholder value.Skanska shall be a leader, in terms of size and profitability, within its segmentsin the home markets of its construction business units.Skanska shall be a leading project developer in local markets and in selectedproduct areas.Profitable growth, 2011–2015All four business streams shall grow while maintaining a strong focus on profitability.Activities in project development operations shall increase.Operating margins in Construction shall average 3.5–4 percent over a business cycleand thus be among the best in the industry.The combined return on capital employed in Skanska’s three project developmentbusiness streams shall total 10–15 percent annually.Return on equity shall total 18–20 percent annually.Skanska shall have a net cash position, excluding net pension liabilities andconstruction loans for cooperative housing associations and housing corporations.The Company shall be an industry leader when it comes to occupational healthand safety, risk management, professional development of employees,the environment and ethics.6 Mission, vision and strategy Skanska Annual Report 2011