TRUE URBAN SPIRIT
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DIVERSIFIED MOBILITY IN 2025<br />
4.1<br />
NEW<br />
INSTRUMENTS<br />
OF MOBILITY<br />
MANAGEMENT<br />
Sustainable mobility does not merely result from infrastructure<br />
but requires effective organisational models, networks, dialogue<br />
processes and co-operative ventures. In particular, success is<br />
contingent on the development and implementation of mobility<br />
concepts customised for different spatial and functional requirement<br />
profiles (residential quarters, business headquarters, industrial<br />
locations, etc.). In coming years, Vienna will increasingly<br />
opt for these co-operative instruments in order to join forces with<br />
partners for the formulation of traffic solutions that will prove<br />
of benefit for the urban society and the metropolitan region as a<br />
whole.<br />
MOBILITY MANAGEMENT FOR RESIDENTIAL<br />
QUARTERS AND COMPANY LOCATIONS<br />
Unattractive, long distances to reach the nearest public<br />
transport stop, a convenient garage slot close by and a<br />
lack of alternative mobility services result in undesirable<br />
competitive advantages for cars in residential<br />
quarters, at company locations and in shopping malls.<br />
In the future, Vienna will therefore demand mobility<br />
concepts that highlight how car trips triggered by new<br />
projects can be made as short and eco-friendly as<br />
possible. Moreover, the negative traffic effects of new,<br />
large-scale office sites and shopping malls will be<br />
significantly reduced by imposing the mandatory provision<br />
of efficient public transport links. ( 3.1 Vienna<br />
generates prosperity – a business, science and research<br />
hub – Initiative: Priority zones for office sites)<br />
Active softening of the mandatory legal provision to<br />
create a certain number of parking slots for any new construction<br />
project under the Vienna Garage Act ( Parking<br />
slot regulation) in order to implement innovative mobility<br />
concepts and mobility management measures together with<br />
project developers (based on the pilot project for the Vienna<br />
Main Station quarter). Such mobility management concepts<br />
may e. g. provide for attractive car sharing and e-bike offerings,<br />
for continuous information and sensitisation of residents/employees<br />
regarding eco-friendly mobility or the upgrading<br />
of walking routes to and from public transport stops.<br />
To safeguard that mobility concepts for large-scale<br />
urban development projects with numerous housing units and<br />
for large corporate sites and shopping malls will actually<br />
be implemented, suitable approaches and measures must be<br />
developed and carried through. (> 3.1 Vienna generates<br />
prosperity – a business, science and research hub – Initative:<br />
High-quality office and retail shopping locations)<br />
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