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DIVERSIFIED MOBILITY IN 2025<br />

4.1<br />

NEW<br />

INSTRUMENTS<br />

OF MOBILITY<br />

MANAGEMENT<br />

Sustainable mobility does not merely result from infrastructure<br />

but requires effective organisational models, networks, dialogue<br />

processes and co-operative ventures. In particular, success is<br />

contingent on the development and implementation of mobility<br />

concepts customised for different spatial and functional requirement<br />

profiles (residential quarters, business headquarters, industrial<br />

locations, etc.). In coming years, Vienna will increasingly<br />

opt for these co-operative instruments in order to join forces with<br />

partners for the formulation of traffic solutions that will prove<br />

of benefit for the urban society and the metropolitan region as a<br />

whole.<br />

MOBILITY MANAGEMENT FOR RESIDENTIAL<br />

QUARTERS AND COMPANY LOCATIONS<br />

Unattractive, long distances to reach the nearest public<br />

transport stop, a convenient garage slot close by and a<br />

lack of alternative mobility services result in undesirable<br />

competitive advantages for cars in residential<br />

quarters, at company locations and in shopping malls.<br />

In the future, Vienna will therefore demand mobility<br />

concepts that highlight how car trips triggered by new<br />

projects can be made as short and eco-friendly as<br />

possible. Moreover, the negative traffic effects of new,<br />

large-scale office sites and shopping malls will be<br />

significantly reduced by imposing the mandatory provision<br />

of efficient public transport links. ( 3.1 Vienna<br />

generates prosperity – a business, science and research<br />

hub – Initiative: Priority zones for office sites)<br />

Active softening of the mandatory legal provision to<br />

create a certain number of parking slots for any new construction<br />

project under the Vienna Garage Act ( Parking<br />

slot regulation) in order to implement innovative mobility<br />

concepts and mobility management measures together with<br />

project developers (based on the pilot project for the Vienna<br />

Main Station quarter). Such mobility management concepts<br />

may e. g. provide for attractive car sharing and e-bike offerings,<br />

for continuous information and sensitisation of residents/employees<br />

regarding eco-friendly mobility or the upgrading<br />

of walking routes to and from public transport stops.<br />

To safeguard that mobility concepts for large-scale<br />

urban development projects with numerous housing units and<br />

for large corporate sites and shopping malls will actually<br />

be implemented, suitable approaches and measures must be<br />

developed and carried through. (> 3.1 Vienna generates<br />

prosperity – a business, science and research hub – Initative:<br />

High-quality office and retail shopping locations)<br />

111

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